Cindy wrote a great post on the JackPlot!™Vegas.com website that provides the whole background of the project. Since this is a great example of creative agrimarketing and integrating the use of new media I just thought I’d share it:

The JackPlot!™ game is a pretty unique way of reaching out to farmers beyond traditional advertising and trade show exhibiting.

One of the minds behind the development of the game was Josh Krenz, marketing manager with Winfield Solutions on the Croplan Genetics brand – who is also serving as one of the game show hosts here in Vegas.

“The concepting of the game began in the fall of 2006,” Josh said. “The game itself was finally complete in February 2008.”

Josh says they wanted the game to be educational and fun. “We actually did a survey here a couple weeks back of folks that had played the game or received it in the mail and 75 percent said that it was fun and educational, so we achieved our goal.”

The game was sent to 25,000 growers nationwide who were close to one of the Answer Plot® events this year and 16 of them were randomly selected to become high rollers here in Vegas for the first-ever JackPlot!™ National Competition.

Listen to an interview with Josh about the game: jackplot-josh.mp3