I noticed a story in the latest issue Missouri Cattlemen’s Association, Prime Cuts, e-newsletter about a stupid (my word) ad from the Humane Society. Yes, we know these wackos have been trying to connect animal agriculture to global warming. Of course, there is no global warming issue, especially not a man made one. You’ll notice that most environmental wackos have quit using that term and have now gone to “climate change” as their term of choice. This way it can be getting colder, warmer, dryer, wetter and it’s all bad and they’re covered.

According to the newsletter story the HSUS is running the ad this month in national magazines targeting teen girls. If you read the copy of the ad you find out the true goal of the HSUS which is to reduce meat in our diets by using scare tactics based on complete lies. These wackos are definitely a huge enemy of anyone involved in animal agriculture. It’s one thing to have an opinion but to deliberately deceive people with lies to get their money so they can lie to more people is really tragic and sad. Unfortunately, the HSUS is using false data from the FAO, which has turned into a wacko group too. I used to think FAO actually was a credible organization, but not anymore.

It’s too bad that so many people are willing to believe what they see and hear without even bothering to think about it and look for real science based facts. But that’s why it’s very important for any of us involved in agriculture to be involved in efforts to present the truth and reach consumers using the same tactics as these wackos.