In a highly applauded encore appearance, Baxter Black, entertained at the CBB annual dinner.
Baxter is the voice of Checkoff producer communications radio spots. He says it’s very important for producers to know what’s going on with their investment.
One observation he made when I spoke with him is how things get done here. He says it’s stunning to him that anything gets done. He was in some of the committee meetings and he says you hear all kinds of different opinions, sometimes arguing, but at the end of the day it seems like the best decision is made. Baxter also says that the Checkoff program is very important and needs to continue to be funded.
Listen to my interview with Baxter here: cisc-08-black-interview.mp3
For those of you who haven’t ever heard Baxter tell a story then check this one out. In it he tells about how cowboys are environmentally friendly: cisc-08-black-poem.mp3