If you’re a regular reader of AgWired then you know we’re new media evangelists (blogs, podcasts, and all sorts of online social networking). So when I see a pretty mainstream media outlet do a story on this I like to pass it along. This time it’s about podcasting and it’s in Investors.com.

Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.

After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.

Podango Productions President is quoted in the article as saying:

“With podcasting, the audiences tend to be very specific, very targeted,” he said. “That takes care of your challenge as a brand marketer.”

That’s what podcasting is about in a nutshell. I’d call agriculture a pretty niche topic in terms of the media world today.

Via Podcasting News.