In the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon …
Sticky Notes
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.” Heath told attendees some of his theories on ideas that “stick” and methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” He also explained …
Nolan Ryan Beef is the Official Beef of the Texas Rangers
There’s not much more endorsement you can get than a MLB team. The Texas Rangers have named Nolan Ryan’s All-Natural Guaranteed Tender Beef their “official” beef. When the Texas Rangers took the field last week for their home opener at Rangers Stadium, fans reaching for a ballpark burger were able to enjoy Nolan Ryans All-Natural Guaranteed Tender Beef. All burgers …
NAMA Withdrawal
Yes, things were getting a little out of hand at the Best of NAMA Awards this week. This is one of my favorite pictures from the Conference. I think this convention will rank right up there as one of the busiest and best I’ve been to. Having almost 1,100 people there is awesome. If I didn’t get to chat then …
Audio Recorders
I’ve been asked by so many ag journalists which digital audio recorder to buy that I thought I’d do a post on it so I can just send the link the next time I get the request. I have multiple recorders and usually travel with 2 of them. I’ll list them in the order of my favorites here with a …
Postcards From Kansas City
Once again this year, Carol Anderson is helping keep NAMA members who cant attend the conference up to date on whats happening with a daily email called, Postcards from Kansas City. Here’s the copy from yesterday’s: Greetings from Kansas City! Thursday, April 17, 2008 The 2008 Agri-Marketing Conference in underway at Kansas Citys Hyatt Regency Hotel. Nearly 1,100 agrimarketers are …
Guess Whose Boots
While you’re looking through AgWired coverage of the NAMA Convention try to guess whose boots these are. They were seen at Howl at the Moon last night. I know it was kind of dark inside but you should be able to figure this one out pretty quickly. The first person to correctly guess by posting a comment here gets an …
Brownfield Howls
The happy faces of Brownfield greeted NAMA members last night at Howl at the Moon. I’ve been to more than a few Brownfield NAMA parties and this one ranks up near the top of my list. I think the piano players made out very well. If you had been there you would understand that. We heard about the Illinois earthquake …
Zimfo Bytes
Celebrate 70 colorful years of the Appaloosa Horse Club by joining us in Jackson, Miss., for the 2008 Youth World Championship June 23-28, followed by the National Show June 28-July 5. Visit the Web site for more information. The Appaloosa Horse Club (ApHC) would like to congratulate Calizona ApHC as the 2007 Exemplary Appaloosa Regional Club winner! Calizona ApHC will …
Gator NAMA Wins Student NAMA Competition
I’m a graduate of the University of Florida and “How ’bout them Gators?” The Gator NAMA chapter is the winner of the National Student Marketing Competition. Cindy’s with them now to take more pictures and get an interview. They will all receive “I’ve Been Blogged by AgWired” t-shirts. 2008 Agri-Marketing Conference Photo Album