A sample from Kip Cullers’ world record soybean yield was on display in a trophy case at Pioneer’s Commodity Classic trade show booth and it certainly received a lot of well-deserved attention. Kip’s record in 2007, you may recall, was an astonishing 154 bushels per acre.

Pioneer and BASF are two of the companies Kip credits with helping him break his own world record last year. Another is EMD Crop BioScience.

I talked with Matt Hays of EMD at the trade show and he told me how their product Optimize helps Kip and other growers optimize their yields.

“It’s a seed treatment that is LCO promoter technology that just turns on the vital growth processes in the plant,” Hays says. “Basically, it enhances your emergence, improves your plant health and handles environmental stresses better.”

Listen to my interview with Matt here:
cc-emd.mp3