At least it does at Piggly Wiggly according to a story on Adrants.

For Valentine’s Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.

This ought to create some buzz in Reno next week at the Cattle Industry Convention. I’ll be there starting Monday evening.

Of course this is after another annual “holiday” called the Super Bowl. Want some beefy ideas for it? Then check this out.