This is the kind of stuff you need in a news release today.

Give me some pictures and some embeddable video too. This clip starts with b-roll-like footage of the facility, followed by some sound. I’m happy to see that they not only sent it out in a multi-media news release but they’ve made it available on their own website so their customers can view it themselves.

Kellogg Company (NYSE: K) today announced that it is expanding its W.K. Kellogg Institute for Food and Nutrition Research (WKKI) located in Battle Creek, Mich., to continue to meet business needs and to achieve continued growth. The 157,000-square-foot pilot plant and office space addition will expand Kellogg Company’s existing global center for research and innovation activities. The $40 million expansion and $14 million investment in pilot plant equipment (over the next 10 years) falls within Kellogg Company’s previously reported capital expenditure guidance.

Since the WKKI facility opened in 1997, Kellogg Company’s net sales have doubled from $6 billion to almost $12 billion, and net sales from innovation have also almost doubled. In addition, numerous process capabilities have been added to WKKI as the company extended its business into new categories, and the number of employees in the facility almost doubled to support these new technologies and the company’s growth.