Haas Avocado Board Gets Fresh Direction

Laura McNamara

HaasTwo new producer members, one new importer member and new alternates for each position are joining the Haas Avocado Board. Acting Agriculture Secretary Chuck Conner authorized the new appointees who will serve three-year terms beginning November 1, 2007.

Reappointed to the board are: Charley Wolk, Fallbrook, Calif. and Donald W.
Reeder, Ventura, Calif., producer members; Ed Figueroa, Massapeque, N.Y.
importer member and Giovanni Cavaletto, Redland, Calif., alternate importer
member.

Newly appointed to the board are: Daniel J. Sanders and Alvin W. Gebhart,
both from Fallbrook, Calif., alternate producer members.

Authorized under the Hass Avocado Promotion, Research and Information Act of
2000, the board administers a national promotion, research and consumer
information program to maintain and expand markets for Hass avocados. USDA’s
Agricultural Marketing Service monitors the operations of the board.

Ag Groups, Agribusiness, Food