If you want to know what people who live the country life think then just ask them. That’s what we did at the Country Living Outlook Conference. I can assure you that these folks are passionate about where they live.

Take Alan Brend who was on the panel of rural lifestyle practitioners. He says that he does not view how he lives as a lifestyle but rather a way of life. Alan says that he will live no other way and the country way of life is good for kids. He says that having them raise animals and do chores teaches them self confidence and responsibility.

Alan says that when it comes to buying stuff he does all his research on the internet and then buys local. He thinks the Country Living Association has a great deal of potential, especially if it can provide him with resources on its website that would save him time. When I asked him if he thinks the marketers attending understood his needs he says that he could see the light in their eyes as they would nod like they finally understood.

I think you’ll enjoy my interview with Alan here: cla-07-brend.mp3