The Solae Company, one of the world’s leading companies in soy protein manufacturing, singles out the global reach of communications agency Osborn & Barr. Solae commends Osborn & Barr for its global branding initiative.
“We are impressed by Osborn & Barr’s broad experience in global branding and, particularly, their work in the agriculture and nutrition field,” said Michele Fite, vice president of global strategy for The Solae Company. “We look forward to implementing a global brand platform with Osborn & Barr’s expertise that distinguishes Solae as the innovative leader in our industry.”
Osborn & Barr will work with The Solae Company’s global communications team to develop a global branding and communication strategy to improve industry awareness of The Solae Company brand. Strategies include research to determine the current industry opinion of The Solae Company, and development of a new brand platform.
The Solae Company, an alliance between Dupont and Bunge Limited, manufactures soy protein using patented technology developed during more than 35 years of scientific research. Hundreds of products found in supermarkets today use Solae-brand soy protein including food bars, beverages, snack and meat alternatives. Dedicated to providing nutritious and great tasting food to consumers, The Solae Company’s research facilities and manufacturing centers around the world provide soy ingredients that routinely exceed industry standards for safety, consistency and quality because all of the company’s products are backed by a quality management system.
“Osborn & Barr is thrilled to partner with this innovative company that provides a variety of soy-based products for the local and global market,” said Steve Kunkel, director of client services. “Our expertise in branding and business-to-business communications provides O&B with a great platform from which to build a strong campaign to increase awareness of the Solae brand in the industry and marketplace.”
Osborn & Barr concentrates on relationship-driven branding communications for agriculture, rural lifestyle, government, association and business-to-business markets to maximize the image and profitability of its clients. Its staff of more than 140 professionals provides brand management, strategic planning, event planning, creative services, public relations, media services, digital marketing and channel marketing. The 19-year-old agency has $125 million in capitalized annual billings divided among six United States and Canada offices located in St. Louis, Kansas City, Des Moines, Washington, DC, Guelph and Winnipeg.