Bringing an animal health product to market requires a lot of testing – not just on how that product affects the animal, but also how it affects the meat that comes from that animal.

That’s what a group of farm media folks, including myself, learned about this week at Iowa State University in Ames, courtesy of Elanco Animal Health. Pictured here is Grady Bishop of Elanco giving our group an overview of why we were there, why they were there and what we would be doing. Grady says that since Elanco Animal Health is a participant in the food chain, the main purpose was to provide some perspective for journalists on how they are helping the livestock industry produce safe and healthy food with a focus on quality and consumer satisfaction.

Listen to my interview with Grady here:

Read more on the Beef Quality Center website.