At the National Agriculture Leadership Conference, sponsored by Alpha Zeta, that was held in St. Louis recently, Osborn & Barr Communications made a presentation to the students participating.

The conference’s workshops focused on ethics in agribusiness, shaping the image of agriculture and developing sound public policy. 6sborn & Barr and approximately 20 other employers met students and discussed career opportunities during the NALC’s career and internship fair. “Strong agribusiness education programs and organizations like Alpha Zeta are so valuable to our clients and our agency,” said Steve Barr, CEO of Osborn & Barr.

Mike Orso (pictured), associate director at Osborn & Barr, spoke to the nearly 200 college and university students in attendance about effective ways to promote agriculture to the media and in partnership with the media. During his training sessions, Orso explained how to approach diverging views of agriculture and work with the media to convey the value of American agriculture.