Sacha Lai-Svirk is now the Creative Director for Osborn & Barr Canada.
In this role, she will be responsible for managing creative strategy and execution for the agency’s blue chip client list.
“Sacha is a huge asset to our creative team agency-wide,” said Joe Osborn, president, Osborn & Barr Communications. “Her signature is work that involves the audience both emotionally and intellectually. It’s very compelling and persuasive. She has a real talent for taking complex technical messages and turning them into understandable and desirable sales propositions.”
Before joining O&B, Lai-Svirk was a senior art director at Marketforce in Cambridge, and was central to the agency’s work on Bayer, Eli Lilly and Allergan, including Web design, print and television advertising and collateral. Prior to that, she spent 10 years with Quarry Integrated Communications where her duties exposed her to all aspects of marketing communications for clients such as BASF, Advanta Seeds and Elanco Animal Health.