It’s always good to review how things are going and after 11 years it’s probably about time. However, I’m sure this can be an interesting time if you’re Osborn & Barr Communications.
Osborn & Barr Communications (O&B) today announced it will fully participate in a United Soybean Board (USB) periodic review of its communications contract. The USB decision to commence this review was reached during a regularly scheduled USB Board Meeting held this week.
“USB is mandated by the Soybean Promotion, Research and Consumer Information Act, under which it operates, to annually evaluate its programs and program contractors,” stated Eric Niemann, USB chairman and Kansas soybean farmer. “Our responsibility as USB directors appointed by the U.S. Secretary of Agriculture requires us to periodically request additional marketplace information that will enable the board to decide how best to achieve its goals and strategic priorities. This request is a normal course of doing business and reflects our fiduciary responsibility to ensure we are receiving the greatest value for our investment.”
Niemann clarified that USB has not requested additional marketplace information or issued a request for proposal involving any of its primary contractors for more than 11 years. O&B has provided strategic and tactical communications support for USB since 1995.
This review will include an open request for proposals from qualified companies. Further details of the periodic review process will be announced by USB as they are developed. O&B will continue its role as a primary USB contractor, fulfilling all its current and any future assignments throughout USB’s 2007 fiscal year.