I really think I need to get in touch with more Internet Marketing Managers like Gigi Arino. She holds this position for Syngenta in their crop protection area. We had a great conversation at the National Farm Machinery Show and I recorded part of it to share with you.

Gigi says that a growing challenge within the company is how they coordinate and integrate the various divisions and the websites devoted to each. She sees herself as a bridge between IT and marketing to make sure that the websites in her area deliver the information promised in a fresh, updated and easy to use format. It sounds like we may even see a little Syngenta blogging before long. A few of her main sites include FarmAssist, AgriEdge and Syngenta Crop Protection.

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