Cathy Lusty has been promoted to senior account executive at Bader Rutter & Associates in the agency’s relationship markteting group.

Lusty joined the agency in 2001 as an account executive. In her new position, she will continue to work closely with Merial, the agency’s animal health client, providing strategic planning, audience development, sales analysis and database marketing. She holds a bachelor’s degree in mass communications from the University of Wisconsin–Milwaukee.