How many of you remember when most households didn’t have a television set or even a radio? It wasn’t that long ago. A new estimate by the folks at eMarketer shows that when it comes to broadband internet access we’re fast approaching a saturation level. Are you making sure your communications strategy is geared up for this?

According to eMarketer’s estimates, an important milestone will be reached over the next 12 months — high-speed Internet penetration will surpass 50% of US households, equating to over 60 million residential broadband subscribers.

They also state in this article that “an increasing number of broadband households are utilizing their high-speed connections for value-added services such as voice over Internet protocol (VoIP), Internet protocol TV (IPTV), paid audio and video content and more.” None of these national studies and estimates breaks out farmers but does anyone really think they’re somehow different from the rest of the population?