Interactive Director for Colle+McVoy

Chuck Zimmerman

Patty HendersonColle+McVoy has named Patty Henderson (formerly with Target Corporation) the director of their interactive department. Does “interactive” mean websites still? How many interactive department people are blogging? That’s just something I’ve wondered. I wonder if they like blogging. Just a thought. . .

At Target, Henderson led strategic planning of interactive and emerging media initiatives for electronics, entertainment, kids, toys, sporting goods, holiday and Target Financial Services. Previously, she has held interactive and marketing director positions with Juut Salonspas, Martin/Williams Advertising, Regis Corporation and Mara-Mi. “Capitalizing on the always-changing field of emerging technologies takes someone who displays smart thinking and passion, someone who has been in the trenches, like Patty Henderson,” says Christine Fruechte, Colle+McVoy’s president. “Patty will play a critical part in our clients’ success moving forward.”

Agencies