John Deere is spreading a little PR love around, specifically to Blasdel Cleaver Schwalbe Communications. They’ll be doing various public relations activities for the ag division.

“We are excited to be working with the No. 1 brand in agriculture,” says Leigh Ann Cleaver, partner at BCS Communications, Kansas City, Mo. “We look forward to contributing to John Deere’s already strong public relations efforts with our extensive strategic communications and agriculture experience.”

“The partnership with BCS allows us to measure our public relations efforts and look at key opportunities as we launch new technologies that benefit agriculture,” says Barry Nelson, public relations manager at John Deere, Lenexa, Kan. In addition to category and brand experience, BCS provides a unique approach to marketing communications. “The services they offer, their seasoned professionals and their ‘flat’ structure fits well in our culture,” says Nelson. “We anticipate that the agency will contribute greatly as we move to the future.”

Hey BCS. Barry called you “flat.” That is a compliment right?

Oh and when are you going to get a website? How about a blog? I know not having one is part of your agency marketing “strategy” but . . .