I’m not sure what the ROI is on this advertising strategy but it’s sure making some old barns more colorful. It’s Bob Evans way of advertising their new Italian dishes.

Though not quite as enigmatic as Mona Lisa’s smile, there is another Italian painting that has been turning heads recently in Ohio. First, a barn on the Bob Evans Farm in scenic Rio Grande, Ohio, painted like an Italian flag, and now another in rural West Jefferson just like it. But the latex paint on barn siding isn’t meant to be a reminder of da Vinci’s 16th century oil painting on poplar wood, it’s part of a new advertising campaign created for Bob Evans Restaurants. In fact, it is a message to consumers that Bob Evans is introducing a line of new pasta dishes.

The barn will be featured in a new commercial for the restaurant chain that’s going to be filmed next week according to the news release.