It looks like the advertising campaign the Florida Tomato Committee ran for field fresh Florida tomatoes was a successful one.

The Produce News says they’re going to do it again.

Thanks in large part to a national television ad campaign, Florida field-grown tomatoes have enjoyed an increase in market share over rival hothouse-grown beefsteak and on-the-vine varieties, Samantha Winters, director of education and marketing for the Florida Tomato Committee, said at the group’s organizational meeting during the 31st annual Joint Florida Tomato Conference held here Sept. 5-10 at the Ritz-Carlton Hotel.