The Minneapolis Grain Exchange has just started podcasting. Here’s a great example of a way to use this new media tool.

They’ve been doing a monthly USDA Crop Report Commentary which we began recording for them last month and uploading immediately to their web server so that it could be listened to from a link on their homepage. This month we helped them take it one step further. Now you can subscribe to the program using this link: MGEX USDA Crop Report Commentary (xml file). You’ll want to use your iTunes or other podcatching software to subscribe. If you still don’t know how to do this they have a “How To Subscribe” page.

The program is a call-in that features a different analyst or advisor each month who talks about the latest USDA Crop Report and takes questions from participating media. The length varies depending on how many questions are asked but will probably range from 15 to 30 minutes. This is the great thing about a podcast. There really are no limitations on length!