If you want your burger to be made out of some heart healthy soy protein and the meat of cows that ate “natural” then you should be looking for the So Lean brand. Back in July parent company Natural Harmony Foods announced that they had inked a deal with one of the largest retail grocery chains that would facilitate national distribution of it’s Flame Broiled Beef Patties which were then only available in the southeast.

Now Meatingplace.com says that the company “is coordinating a comprehensive direct mail campaign targeting food editors across the country” using it’s new marketing consultants at NutCom LLC.

I’m all for food choices and new uses for soybeans. But . . . I’m going to stick to my all meat burgers for now. I still like my soybeans after they’ve been processed by the cow and I don’t particularly care what kind of soybeans that cow ate.