ARC Meeting At Ag Media Summit

Chuck Zimmerman

ARC Meeting At AMSAt the recent Agricultural Media Summit, one of the “official” participating organizations, the Agricultural Relations Council held a breakfast meeting.

Here’s outgoing(?) ARC President Jeri Omernik leading the meeting. ARC presented 5 recommendations from a task force that evaluated the organization. I couldn’t stay for the end of the meeting so I’m not sure where the discussion went after I left. The five recommendations are:

  • We offer professional intimacy with others in the same industry;
  • We offer professional development in ag, science and food-related Public Relations;
  • We are experts in ag, science and food-related Public Relations;
  • We extol the value of Public Relations in the agriculture, food and science industries and its continuing development; and
  • We strive to identify and to advocate best practices in Public Relations in the agriculture, food and science industries.


    • They consider these five attributes, the “unique selling proposition” of ARC. You can find a membership application here (pdf).

    ARC, Public Relations