We already brought you Alien Cow Adbuction, now it’s Brittlelactica: Planet In Need. You can watch episodes once you get into the website. Basically these alien dudes have found the “white wonder tonic” (milk) on a planet called Earth where the supreme one is named “Da Iry,” pronounced Da’ ee-ray.

It’s all part of the California Milk Processor Board’s new advertising campaign. It’s actually pretty much out of this world if you ask me.

They’ve got 5 new television commercials which just got kicked off this week. Watch the one related to the picture here.