If you’ve never attended or participated in one of the committee meetings going on here then you might want to check this out. It’s just real people trying to work through some very complex issues.

I visited the Joint Advertising Committee meeting this afternoon and took a short video clip you can watch. I used this on the Beef Board Meeting Blog too since the idea was actually a board member’s who wanted producers to see what’s going on in these rooms. I have to applaud my client (Cattlemen’s Beef Board) for their open, honest attempt at transparency. They get this blogging thing and are doing it right.

You can watch the video here: Joint Advertising Commitee Video (2:44 WMV File)