Registration and Media Room Are Open

Chuck Zimmerman

BASF Media RoomRegistration is open and so is the BASF Media Room.

I started out working from my room today but will switch to downstairs this afternoon. It’s going to be a busy one. We’ve got sessions starting at 1pm and receptions starting as early as 3:45pm before the big one which will take place at Huber Farms starting at 6pm.

Keep an eye of the photo album which has grown to 130 pictures so far and counting. See anyone you know? How about yourself?

2007 Ag Media Summit Photo Album

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Ag Media Summit

Talking Tobacco

Chuck Zimmerman

Tobacco FlowerIn case you’ve never seen a tobacco flower they are very pretty.

I’m not sure if they have any use and I didn’t ask.

If you’d like to learn a little bit about tobacco then watch this video clip from our farm tour stop.

In it our host shows us the difference in tobacco quality that you get from leaves on different parts of the plant. He also talks about how important immigration reform is to farmers like himself.

2007 Ag Media Summit Photo Album

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Ag Media Summit, Video

Tobbacco Farm Stop

Chuck Zimmerman

Harlan PersingerOne of our stops on the Saturday tour was a tobacco farm. I’m no expert but his crop looked to be in great shape and you can see pictures of it in the photo album. Here’s Harlan Persinger sniffing some dried tobacco that was on display. We didn’t get to chew or smoke any though.

The farmer gave the group a talk about growing tobacco and had several representatives on hand who also provided comments about farming in Kentucky.

Our bus driver, affectionately know as Beanie, did a great job taking care of us as we made our way around the beautiful countryside. I interviewed him during our last leg back to the hotel and he talks about the horse business in particular. He says that people come from all over the world to buy horses just based on their blood lines and before they’ve even been proven on the track: ams-07-beanie.mp3

2007 Ag Media Summit Photo Album

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Ag Media Summit

Visiting Journalists From Mali

Chuck Zimmerman

Mali/OSU GroupAttending the Ag Media Summit is a group of communications professionals from Mali. They’ve been attending Oklahoma State University as part of an international exchange program and have been doing internships and all kinds of things.

I had a chance to speak with one of the group who is actually a student in Utah right now. I’ll have to add his name here later since I neglected to write it down. He does say it in the interview.

This is the whole group after lunch at Alltech. Here’s the interview: ams-07-mali.mp3

2007 Ag Media Summit Photo Album

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Ag Media Summit, Audio

Touring Alltech Headquarters

Chuck Zimmerman

Alltech TourOur next stop on today’s tour is Alltech. The tour is going on right now but I was here earlier this year for the Alltech Symposium. I’m borrowing Billy Frey’s office for a few minutes before lunch.

Dr. Pearse Lyons greeted us at the door and welcomed us to Alltech headquarters. Then it was off to the tour which is where I’m headed to now. More after lunch.

2007 Ag Media Summit Photo Album

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Ag Media Summit

Sleeping Barrels of Bourbon

Chuck Zimmerman

Woodford Reserve BarrelsOnce bourbon is barreled here at Woodford Reserve it “goes to sleep” for approximately 7 years. During that time the very clear distilled fresh product gains its color and flavor from the wood barrels.

The room in which they sit for this time smells wonderful. Actually up to 30% of the product will evaporate which they calls “angel’s share” before it’s ready to bottle. We weren’t allowed to use a flash inside these buildings due to safety concerns btw.

The master distiller will take samples during the process to make sure everything is going okay in the barrel. That sounds like an interesting job.

2007 Ag Media Summit Photo Album

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Ag Media Summit

Touring Woodford Reserve

Chuck Zimmerman

Woodford Reserve TourThe tour of Woodford Reserve Distillery was really good. It’s my first whiskey distillery tour and I learned a lot. Like that Kentucky Bourbon and Tennessee Whiskey are similar but not the same.

Our tour guide, Jim, led us through the whole process from start to finish including a tasting back in the main room next to the shop where many of us damaged our credit cards. You can learn a little bit about Woodford Reserve in my interview with him: ams-07-woodford.mp3

2007 Ag Media Summit Photo Album

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Ag Media Summit, Audio

Ag Media Summit Bus

Chuck Zimmerman

AMS Tour BusHere’s the happy crowd full of Starbuck’s coffee and McDonalds sausage biscuits and hash browns. Our bus guide is Carey Brown, Kentucky Cattlemen’s Association.

We’ve got about an hour to go to the first stop so I brought the Mac along to keep up to date during the day, battery willing.

I’ve already got a photo album started for the Summit which you can find here: 2007 Ag Media Summit Photo Album

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Ag Media Summit

Pre AMS Tour Started

Chuck Zimmerman

Diane's Love BoutiqueWe’re on the pre-Ag Media Summit tour here on Saturday morning. Most of us thought is was a farm tour until we saw Diane’s place next door.

Actually, our bus was across the street so we didn’t go in. In reality we’re on the bus right now heading to our first stop which is the Woodford Reserve Distillery. Nothing like a little bourbon sampling early on Saturday morning.

From there we head to Alltech headquarters and then Kentucky Horse Park and a tobacco farm.

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Meeting The NACT Officers

Chuck Zimmerman

ACT National Officers I’m here in Louisville now and some of the first people I got to meet were the officers of the National Agricultural Communicators of Tomorrow. They are a very fun loving bunch as you can see here.

We gathered together for a little relaxation. Me, from driving all day. Them, from working on helping set things up for AMS since Wednesday.

A lot of people are filtering in this evening and some of us will be going on a tour tomorrow. I’ll let you know all about it.

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