Joining the agriblogging ranks is Rich Schell, author, attorney and writer on food and agriculture from the Chicago area. Rich is “the immediate past president of The Chicago Farmers, taught Law for Illinois Agricultural Entrepreneurs at Joliet Junior College and has spoken at the Illinois Organic Production Conference, Illinois Specialty Growers, World Congress on Industrial Biotechnology and Organic Trade Association.”
You can find him at Schellacres.com where he’s written a very nice post about yours truly. Thanks Rich. Here’s a line from that post that shows me he “gets it.” It’s a great time because just as farm demographics are shrinking media options are expanding dramatically, and broadband access is expanding across rural regions.
He’s also getting ready to start podcasting and when he does I’ll let you know. We’ve been chatting about this new media thing for a while now and I’m glad to see him launching off into the blogosphere. Here’s a little bit more about Rich.
He grew up in Polo, Illinois as part of a farm family and focuses his law practice on the agricultural, food and publishing industries, counseling clients on intellectual property, immigration and international business transactions, among other matters. He started Schellacres.com as a way to connect agricultural and food entrepreneurs, green, biofuel, and fiber businesses, as well as international agribusinesses, with the business and legal expertise needed to help their enterprises grow.
Farmers now have a new revenue stream to tap into courtesy of 
They’ll be saluting agriculture on the west coast very soon. Any announcement that contains phrases like “menu of local produce and bold red wines” catches my attention. So check out the 
area. It’s all about the journey. Celebrating the highs and the lows, the ups and downs and all the decisions in between.”
I’ve mentioned Paulsen Marketing before but don’t think I’ve made direct mention of a recently developed division of their company called 
There’s a reason I like to have a camera with me at all times. Yesterday was one of those.
A little further down the road some corn was being watered. It just looked like a cool shot so I took it.
For those of you who might have been wondering if I made it back from Denver the answer is yes. Captain Evan Slack is a great pilot. We ran around some clouds and “weather” on the way to Kansas City. One of the choices as we got near Salina, KS was north or south. We went south and it was the right decision. I think that’s an experienced pilot’s instinct kicking in.
We had to cross a little warm front with some unbelievable clouds that were so close you could reach out and touch them. 
It’s getting near time for me to close up shop at ZimmComm New Media’s temporary Denver headquarters. The Cattle Industry Summer Conference is almost at an end. If you want to get a good overall summary of what happened from a Beef Board perspective then visit 
I’ve interviewed Amanda Nolz more than once at a previous cattle industry meeting. Once was at 
Another beef ambassador who’s now a blogger is Chris Molinaro, pictured here with Baxter Black at last night’s CBB dinner. You can find Chris at