If you like to go fishing then stop by the Wyffels Hybrids exhibit at the Farm Progress Show. During Wyfelmania you can fish for prizes and it is a great spot to cool off while getting an opportunity for some cool Wyffels gear.
One of the owners of Wyffels Hybrids is Bill Wyffels. He manages the company with his brother Bob and family is very important to them. Not only for Wyffels but their customers too. Bill says they’re developing their brand with some a whole new marketing campaign that’s being managed by their agency, The Hondo Group.
One of the ways they’re trying to get the name out there is by using text messaging to mobile phones. Right now if you text the word, “corn,” to 77007 you’ll get back a text message to your phone with a link to a mobile browser friendly web page that gives you the Wyffels Hybrids vision and mission which by the way is:
Our Vision…
Is to be the leading, most respected, and most customer-focused supplier of elite corn hybrids in our chosen marketing area.
Our Mission…
Is to develop enthusiastically satisfied customers through industry-leading products and exceptional customer service.
You can find the instructions for texting Wyffels on billboards on the highways leading in and out of the Farm Progress Show. That’s an innovative marketing concept.
Learn more about Wyffels Hybrids in my interview with Bill here: fp-07-wyffel.mp3
Or you can download it here: 
Bill Wyffels Interview (6 min MP3)
AgWired coverage of the 2007 Farm Progress Show is sponsored by 
From the looks of it the Farm Progress Show concert was a big success.
I know this isn’t a sunrise but I just didn’t get a good shot of it this morning.
Here’s today’s Farm Progress Show sunset for you.
Merging the latest in seed technology with resistance management is the key Syngenta wants to give to farmers so they can fully maximize their productivity. I grabbed Craig Abell with Syngenta Crop Protection and Syngenta Brands NK Seeds Steve Pig to talk about how the two sects work together to give farmers the most out each bushel and acre. 
Farmers wanting to payback all those pesky little pests that challenge them in the field can at the Monsanto display. Well, sort of. Blue flashing lights and ringing buzzer sounded after each whacking spree. The game lured the largest line in the exhibit when I stopped in to check it out. Visitors could also check out a mountain display of seeds, play a Price-Is-Right style plinko game and see live benefits of RoundUp Ready.
Agriculture Secretary Mike Johanns visited around while he was here at the Farm Progress Show. One of his stops was the New Holland tent to see Jay Leno’s Ecojet, the concept car that runs on 100% biodiesel.
Traceability is the main theme at the 
The restored antique Farmall sits next to the Gold Signature Edition Farmall tractor at the Case IH display in Progress City, IL to commemorate the company’s 60th year as an FFA sponsor. Case IH is auctioning the Gold Edition Farmall on 
The local FFA chapter is auctioning off the restored antique Farmall as well to help raise chapter funds.
Big or small, from Yamaha to remote control, the crowds at the 2007 Farm Progress Show are checking out the dirt tracks and the turf tracks. Consumers can climb on to various Yamaha four-wheelers and hit the small, rugged dirt track just outside of the exit to the field harvesting demonstrations to get a feel for which Yamaha model suits them best. Fast Stop wants farmers to make it their first stop. Not only does the display have RC Truck Races, but if you time it right you’ll get to listen to a live performer. When I stopped by, a singer was crooning about his human music stand. 
Speaking of going for a ride, I’m planning on heading over to the Rural Life Compact Tractor Ride n’ Drive at 3 p.m. The big dogs will be out all day Thursday so farmers can get a real feel for the latest in tractor models being displayed throughout Progress City.