I’ve been asking all the public relations professionals working here that I come in contact with if they know what a blog is. This is very unofficial or scientific and who knows what the margin of error is.
I’d say 95% don’t know. In fact, most say they’ve never heard of the word! Well that’s changing and this blog is helping speed the change up.
I’m also finding that it’s a lot easier showing them how this works and giving them examples of how they can use it than to just try to explain it in a casual conversation. Most discussions have started out as an “I’ve got 5 minutes to talk” and turned into about an hour of pretty intense discussion. I need to start charging for these initial consultations!
So, I can see that there’s a learning curve to go through and I hope I can help you with it. Some folks have given me the impression that they think this is just another fad that they’re not going to bother learning and that can be a little discouraging. But then the next call gets me fired up again.
Like this morning, I had an account executive from a major advertising/public relations agency call me today and spend almost an hour talking about how they can create blogs for themselves and their clients. They’ll be having an agency creative team meeting next week to discuss it and she was asked to contact us to help prepare information for the meeting.
They’re fired up about blogging and what it can mean for them and their clients.