Pfizer Announces SelectVAC Partnerships

Chuck Zimmerman

Don SauderRight now Don Sauder, Pfizer Animal Health, VP, U.S. Cattle Operations is speaking about two new announcements involving the Pfizer SelectVAC preconditioning program. I’m going to interview him as soon as we break and post that later.

The first announcement is that Superior Livestock Auction has chosen SelectVAC as the preferred health program for calves sold through their auction. According to the announcement the partnership creates a new level of preconditioning that both organizations believe will help cow-calf producers get more value for their calves.

The second announcement involves the American Angus Association. The organization, along with Pfizer Animal Health are announcing a marketing alliance for two premier feeder calf programs. The collaboration pairs AngusSource, an age-, source- and genetic-USDA Process Verified Program (PVP) for Angus-sired cattle, with SelectVAC, from Pfizer Animal Health. According to the announcement more than 132,000 calves have been enrolled in AngusSource, nearly 51,000 in the first half of 2007.

More than 2.5 million calves have been enrolled in SelectVAC through its three flexible programs, PreVAC, WeanVAC and StockerVAC. Pfizer also announced today a reward for the 3 millionth enrollment in the program. Pfizer will mark the milestone by awarding that producer with a year’s worth of free SelectVAC products for their entire herd (up to a maximum of $5,000 in value). Calves must be enrolled in SelectVAC online to qualify, so visit SelectVAC.com for more information.

Post Update: Here’s my interview with Don Sauder right after this morning’s announcements: pfizer-vmrd-07-sauder.mp3

Agribusiness