New Marketing Manager At Dupont

Chuck Zimmerman

I just got this announcement from Dupont.

Dupont Logo

DuPont Professional Products Names Brenda Franke
as Marketing Manager

WILMINGTON, Del., May 19, 2005 – DuPont Professional Products today announced that Brenda Franke has been named to the position of marketing manager.

Franke joins the Professional Products team to lead marketing efforts across the pest management, lawn care and golf industries. She brings over a decade of experience in sales, marketing and management across both the agricultural and specialty chemical markets. Franke’s responsibilities will include strategic positioning and new product launches.

“Brenda is a great addition to our team,” said Mike McDermott, global business leader, DuPont Professional Products, “and she will play a critical role as we introduce new products and innovation to our customers.”

For more information contact Curtis Orrben or Erin Kretzschmar.


Water Woes In The World

Chuck Zimmerman

I couldn’t attend the World Agricultural Forum this week but Sara Wyant did. She was kind enough to email me the following update from the event.

World Agricultural Forum warns of water woes

Start looking for ways to use water more efficiently or risk food shortages and political instability. That was one of several messages delivered by global leaders during the World Agricultural Forum (WAF) in St. Louis this week as they addressed farm subsidies, rural poverty, renewable energy, rural development and a host of other topics. “No issue will test the mettle of leaders more than accommodating and feeding an extra 2.6 billion people by 2050 and responding to the very challenging policy implications of aging and declining populations in the developed world,” noted Jim Bolger, the former New Zealand prime minister who chairs the WAF.

WAF Chair Bolger

The call for a renewed focus on water comes amid increasing concern about a link between water shortages, agricultural productivity and threats to global food security. The WAF is concerned about the effect that depletion of water tables, “desertification” and overuse of water for non-agricultural purposes in developing countries is having on the world’s ability to feed rapidly growing populations. “Agriculture is by far the largest consumer of water and [we] will be expected to make quite radical changes in the use of that water because there is simply not enough to go around,” added Bolger. He cited United Nations estimates showing that by 2025; about two-thirds of the world would be living in areas of the world with “water deficits.”

Wyant covered the event for Agri-Pulse Communications, Inc. For a free trial subscription, email Sara at:

Ag Group

IndyCar Series Will Give Ethanol The Green Flag

Chuck Zimmerman

Team Ethanol is at it again. At the end of next week the EPIC is hosting the media at the Indianapolis 500 Speedway to see the ethanol car in action. Yours truly is planning on being there, blogging it to you!


The event is to let the world know that performance can be earth-friendly at 220 mph. Do you think they’ll let me behind the wheel? Keep an eye on AgriMarketing Pros for more on this event next week.

Ag Group

Pardon Us While We Shed Our Skin

Chuck Zimmerman

I told you we were having a new design done! The transition is taking place and should be completed within a few days. I’ll tell you more about it when complete and we announce it.

Feel free to let us know what you think during the meantime. It won’t stop the blog machine from cranking out material. That’ll happen when they pry my cold dead fingers off my Logitech keyboard!

Hope you like where we’re going because our course has been steered by the comments, feedback and support of so many of you.


Try RSS Feeds For Your E-Newsletter

Chuck Zimmerman

I’m a fan of RSS as a web content distribution mechanism and know there’s a lot of interest in using it for things like company newsletters. Imagine how much money you could save if you didn’t print and mail a newsletter and your reader just subscribed to it from an RSS feed (.xml file) on your website? Since RSS doesn’t go through email your reader doesn’t have to be worried about getting spam or infected by a virus.

XML Icon

Although it’s a little dated a great article explaining RSS can be found at PC World.

I’ve been asked several times lately about how to use RSS for a paid subscription publication (e-newsletter). I’m still looking into this and don’t have an answer. Does anyone reading know? Is there a way to create an RSS feed that is password protected?

Blogging, General, RSS

WFMB Ag Director Wins Ipod Shuffle

Chuck Zimmerman

Last month we asked farm radio reporters to send us feedback about our Talking News Release service. We told them that if they emailed us with their thoughts they’d be entered into a contest to win a digital audio player (Ipod Shuffle). Today we are happy to announce the winner. She’s Leah Guffey, ag director for WFMB-FM in Springfield, IL.

Leah Guffey

Leah was very kind with her remarks:

Chuck and Cindy,

Congratulations for making it with a new business venture! I appreciate getting the “Talking News Releases” from you.

Much continued success,


Thank you Leah. Ironically, Leah’s station is running a contest for listeners who can win an Ipod Shuffle. She says the staff was just talking about how they’re ineligible to win one and she got our email letting her know she won one in our drawing!

I’m going to write a series of articles about news releases and how reporters use them in coming days which will feature the feedback we’ve received from people like Leah. Stay tuned!

Talking News Release

Midlands NAMA Meeting Wrapup

Chuck Zimmerman

The meeting’s over. A few people are still hanging around chatting. We had a group of about 30 agrimarketing professionals gather to learn a little bit more about blogging, podcasting and RSS. It takes about 45 minutes to go over the basics, looking at examples and then leave a few minutes for questions and answers.

I see a lot of interest and people were asking good questions about how they could use these strategies for specific projects in their company. For example, one questions centered around setting up a subscription e-newsletter as an RSS feed. I’ve got to do a little research on this and will write about it soon.

Thank you Midlands NAMA for having me. I enjoyed it and hope it was productive. Please send feedback to help me improve my presentation!

Midlands NAMA Meeting

Blogging, NAMA

Windy At The Oaks

Chuck Zimmerman

I’m going to write several posts from Quarry Oaks Golf Club, where I’m going to be giving a presentation to the Midlands NAMA chapter in just a little while. I wanted to play 18 holes first but just didn’t have time and with the wind today I’m almost glad I didn’t. Almost.

Quarry Oaks

This post is just for instructional purposes to use during my presentation.

Blogging, NAMA