2,803 Reporters! Over 6,000 Radio Stations!

Chuck Zimmerman

Yes, I’m still bragging about it. That’s a lot of radio stations and reporters.

I know I wrote about this in my last post. But I think it should be repeated.

If you had us send your Talking News Release to our complete reporter database, that’s how many would be on the receiving end. Where else can you get your news release in front of that many eyes?

The best part is that we push it through to them. They don’t have to travel to a website or look it up on some service. It’s right there in their inbox.

If they’re pressed for time but think you’ve got a good story then they even have immediate audio available to them.

This is why we encourage you to start using our service on a regular basis. It doesn’t have to be just for some extremely special purpose. The cost is very reasonable.

Of course you should also send your release to print, tv and other reporters (we can help with that too). Why not send them the “Talking News Release” we’ve created? Then they can hear you while they read your release. Many print publications are incorporating audio into their online e-zines and you can certainly use the audio yourself on your own website.

It just makes sense to put all your technical options to work for you. That’s what we’re here for.

Call me today – 573-896-5842.

Remember our 2 for 1 offer which ends this week. Place your Talking News Release order by March 1 and we’ll give you a 2 for 1 deal.

Media, Talking News Release

Here’s How Many News Directors We Can Email To

Chuck Zimmerman

After doing a little updating on our radio station news director database I thought you might be interested in a little bit of analysis. We get asked these questions all the time.

We have individual email addresses for 2,803 different radio reporters across the United States. However, they work for and are heard on over 6,000 radio stations! A few of these reporters are also reporting for radio networks in programming that can be aired on many radio stations. You can safely assume that on the average most radio reporters are doing double duty and reporting news on at least 2 stations. Hopefully this helps you understand the potential number of stations a news story could air on when a news release is sent.

These are the folks we email Talking News Releases to. As you may know we can break out any state or group of states and even station formats.

Regular breakouts of states that we use include the top 15 corn and soybean growing states as well as other commodity area breakouts. We’ll custom create one for your Talking News Release project!

Talking News Release

ZimmCast – Our Version of the Podcast

Chuck Zimmerman

We finally got it figured out and now it’s available. The ZimmComm podcast is the ZimmCast!

We’d like to know what you’d like to hear. Listen to the first one, it’s short, then provide your feedback. We intend to interview agrimarketing pros and provide their ideas through this new form of “radio/audio” communication. We recommend you get podcast software like Ipodder or iPodderx to manage your podcast subscriptions.

You’ll find it in a sidebar box on the right side of our blog. The graphic looks like this: . It’s a link to the subscribable file for our podcast. Right below it is a traditional audio file link to the same file if you don’t have podcast subscription software. All you have to do is click on it and your media player should automatically download and play the mp3 file.

For those of you who may wonder what this actually means, here’s a rather long definition of the term from the free online encyclopedia-Wikopedia:

The term “podcasting” is a portmanteau of the words iPod and broadcasting. Although an iPod is currently the playback device of choice for many early adopters of podcasting, a portable music player is not required to take advantage of this method of content distribution. Podcasting is functionally similar to the use of timeshift-capable digital video recorders (DVRs), such as TiVo, which let users record and store television programs for later viewing.

A podcast is much like an audio magazine subscription: a subscriber receives regular audio programs delivered via the internet, and she or he can listen to them at her or his leisure.

Podcasts differ from traditional internet audio in two important ways. In the past, listeners have had to either tune in to web radio on a schedule, or they have had to actively download individual files from webpages. Podcasts are more flexible and much easier to get. They can be listened to at any time because a copy is on the listener’s computer or portable music player, and they are automatically delivered to subscribers, so no active downloading is required.

Here’s a couple links to websites where you can learn more about it.

Wired article, 10/8/2004
The Podcast Directory
Ipodder
Podcasting News
EnGadget
iPodderx

Our plan is to provide ZimmCast on at least a weekly basis to start with. We’ll post a notice each time a new one is available as well. Happy listening!

Audio, Podcasting

Commodity Classic – Austin, TX

Chuck Zimmerman

I know I mentioned this in a previous post but here’s a little more information.

I’ll be blogging at the upcoming Commodity Classic in Austin, TX. This is the combined annual mtg. of the National Corn Growers Association and the American Soybean Association. It has a large trade show, along with member meetings and awards dinners.

From a press standpoint there are numerous press conferences already scheduled. In fact, I’ve got more places to be to find out the latest on products and services than there’s time to attend!

U. S. Secretary of Ag Mike Johannes will be there. It’ll be his second major event outside DC since taking that office. He was at the NCBA convention a couple weeks ago and you can see and hear him in previous posts from that event.

I’ll be heading out there on Thursday, so that’s when I’ll start posting more information. If there’s something you’re particularly interested in let me know and I’ll make sure I cover it.

Blogging, Commodity Classic

Ag Media Summit – New This Summer

Chuck Zimmerman

I’m borrowing from the AAEA website for some of this post to help get the word out about the Ag Media Summit. Here’s what they had to say:

The Steering Committee of the Agricultural Publications Summit (APS) has voted unanimously to change the name of the annual professional development conference to the Agricultural Media Summit (AMS).

“Our members are involved in much more than publications today, including Web sites, radio and television,” said Betsy Freese, APS chairman and livestock editor of Successful Farming. “The new name better reflects the mission of our alliance of organizations.”

The AMS is a limited partnership of the American Agricultural Editors’ Association (AAEA), Livestock Publications Council (LPC) and AgriCouncil of the Association of Business Media Companies. It will continue to feature professional development sessions in all phases of ag media, as well as an ever expanding Info-Expo trade show.

The first Summit was held in 1999. Approximately 400 members of the ag communications industry attend the annual event.

The 2005 Agricultural Media Summit will be held July 31 to Aug. 3 in Milwaukee.

In addition to the name change, Freese announced that AMS will launch a new interactive Web site that will provide updates on programs, speakers, exhibitors, sponsors and registration. The site, which is still under construction, will be located at www.agmediasummit.com.

The website isn’t currently active but should be in the near future.

ZimmComm will be attending and of course blogging through it. Ag communications professionals should plan to attend. This was a great event in 2004 !

Ag Media Summit

What A Week And A Busy One Coming Up

Chuck Zimmerman

While we had a very busy week the flu bug hit little old ZimmComm so I haven’t posted much for a few days. However, things are looking up.

We’d like to welcome a new client this week, Lutheran Senior Services. This company manages elderly care facilities including one in Jefferson City, MO – Heisinger Bluffs. We’ve been employed to conduct a community image assessment survey and report and also to submit a PR plan based on our findings. It’s an interesting project and we look forward to working with LSS in the future!

During the week we began conducting some new services for the Missouri Corn Growers Association as they have some staff transitions. Our good buddy Fred Stemme is moving to the National Corn Growers Association and this past Friday was his last day on the job in Jefferson City. I’ll be looking forward to seeing Fred at the Commodity Classic this week in Austin, TX.

I’ll be blogging away at Commodity Classic so keep checking back for new and updated information on the convention’s activities.

Commodity Classic

New Look And Name!

Chuck Zimmerman

Welcome to the new look for the ZimmComm blog. We’re currently transitioning to a new webserver so not all of our links are set up and working yet but that should be remedied within a couple days.

In the meantime all our posts and archives are active. Let us know your thoughts.

Blogging

So Glad To See Him

Chuck Zimmerman


Here’s Dick Marshall receiving the Lifetime Communicator Award from the Missouri Corn Growers Association. With Dick is family members including his brother Gary (far right) who is the Executive Director of MCGA. The award was presented at last yesterday’s MCGA Annual Mtg. in Jefferson City, MO.

Dick used to work for me at the Brownfield Network. He was a longtime farm broadcaster and one of the best market reporters in the business. Of course he was taught by the best, Derry Brownfield. Dick has been away from the business for a while due to a rare illness. It’s great to see him and this is a much deserved award! Way to go Dick. Posted by Hello

Media

How To Get More Publicity Than The “Others”

Chuck Zimmerman

A friend told me about a comment he heard the other day from an ag group leader here in Missouri who was complaining that the Missouri Corn Growers Association (MCGA) seemed to be quoted and heard in the news more than his group.

The reason is pretty simple. MCGA is doing more media outreach, which includes sending Talking News Releases with sound bites and images to radio, tv and newspaper reporters all over the state.

Take yesterday for example. MCGA had ZimmComm prepare a Talking News Release (click on the link to download the file) on behalf of Mid-Missouri Energy to announce their physical plant’s opening day. We sent the same release to all reporters. Since the audio files are available by hyperlink from our website a reporter can choose to listen and download or not.

MCGA has proactively been assisting efforts like the one at Mid-Missouri Energy for the benefit of all Missouri corn growers. By making sure that this release went out they are better communicating with the public and their own membership.

This was a good story for reporters because it was timely and the plant has a significant impact on the economy, especially in its local region.

The best part for MCGA was that they gave ZimmComm a heads up by email that they wanted the release done. We took it from there. All MCGA’s Communication’s Director, Fred Stemme, had to do was approve the final version! That’s why we’re here.

By the way, Fred is moving up in the world. He’s accepted the position of Vice President of Marketing with the National Corn Growers Association (NCGA) in St. Louis. I know why they picked Fred. He’s aggressive and progressive. That’s how you move up in this world. Congratulations Fred! ZimmComm hopes to be able to continue working with you in your new position.

Ag Group, Audio, Talking News Release

Blogging Services & New Rate Card

Chuck Zimmerman

I know we’ve told you that we offer blogging services but what does that mean and how much does it cost?

Let’s first of all say that the cost is determined by what you want us to do so we’ll provide you with a quote after you describe what you want us to do.

To address this new service we’ve updated our rate card. I’ll be emailing it out next week when our new blog site is up and running. In the meantime you can contact me directly and I’ll email it to you.

If you still wonder if anyone cares about blogging consider the sold out American Marketing Association conference on blogging this Friday.

Here’s a short description of some of the things we can provide you or your client:

1. Blog Creation and Design – If you’ve already got a website then you should consider how a blog can work with what you’ve already got. Perhaps you want a new design or maybe you want something that uses elements of what your traditional website looks like. We employ the services of several excellent design artists to create the personalized custom look you want.

2. Training – We can provide onsite or conference call training for you and your staff. We would custom design our presentation to your needs. In an extended session we could cover the basics of blogging and move into advanced uses and tools.

3. Content – I know you may wonder about starting something that’s just one more thing to do. That doesn’t have to be the case. Just like with any other communication tool we can provide on-going assistance such as posting information for you, or even creating custom content. Just consider what your goal is with your blog and we can help make it an easy process to keep fresh content on your blog. Content could include text, images, audio or even video.

You’ll find our prices competitive and less expensive than traditional website design and maintenance.

Contact me for more details – Chuck at 573-896-5842!

Blogging