Farm Broadcasting’s Future

Chuck Zimmerman

Some highlight audio clips are featured in this week’s program. I asked past NAFB President, Pam Fretwell and new NAFB VP, Greg Akagi, what they think is the future of farm broadcasting. I think you’ll hear that both are certain there is a good future. I’m also including the full presentation that Paul McKellips made at one of the NAFB …

Audio, NAFB, ZimmCast

Farm-City Week Kicks Off Friday

Chuck Zimmerman

It’s time to thank our farmers and ranchers as National Farm-City Week kicks off on Friday. The National Farm-City Council has been organizing this event since the late 1950’s according to this year’s Chairman, Al Pell, AgDay TV. I spoke with Al at the National Farm-City Week Kickoff Luncheon last week. He talks about the organization and why they hold …

Ag Groups, Audio, ZimmCast

Agrimarketing Magazine Goes Digital

Chuck Zimmerman

Reaching people who live the country life has been the subject of several articles in Agrimarketing Magazine. That’s why Lynn Henderson, Publisher, was on hand at the Country Living Outlook Conference. Lynn says that the rural lifestyle market presents a significant opportunity for traditional agribusiness companies. Besides talking about country living we also talked about Agrimarketing Magazine going digital. I …

Audio, Publication, ZimmCast

A Country Living Conversation

Chuck Zimmerman

I like living the country life. That’s why the ZimmComm office compound sits on a couple acres outside Jefferson City, MO. It’s nice to watch the birds, squirrels, deer, etc. and not have a neighbor’s house right on top of you. A lot of people feel the same way and that’s why there’s a Country Living Association. This week on …

Ag Groups, Audio, ZimmCast

American Hereford Beef Is What’s For The Media

Chuck Zimmerman

Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …

Ag Groups, Audio, Beef, ZimmCast

NAMA’s New CEO

Chuck Zimmerman

I talked the new CEO of the National AgriMarketing Association, Jenny Pickett, into taking a few minutes out of her busy schedule to talk to me for this week’s program. If you don’t know Jenny then listen in and hear about her plans for NAMA. For one thing Jenny says that NAMA is going to focus on more chapter leader …

Audio, NAMA, ZimmCast

Get To Know Laura Mayfield

Chuck Zimmerman

I had an opportunity this morning to talk with the new President of McCormick Company, Laura Mayfield. Our conversation will help you get to know her. Laura says she’s worked with some of the staff at McCormick on projects over a period of several years so she’s not a complete stranger. She says that clients can expect the same great …

Agencies, Audio, ZimmCast

Media Perspective of Farm Progress Show

Chuck Zimmerman

It’s almost time for the start of the 2007 Farm Progress Show. To help me kick it off and give it an independent media perspective I had a discussion with Leah Guffey, WFMB (right) and Tricia Braid Terry, RFD Radio Network (left). We talked about the new paved roads, air conditioning in the bathrooms and media tent and all the …

Audio, Farm Progress Show, New Holland, ZimmCast