For this week’s ZimmCast I interviewed Claudia Wirz, Neue Zuericher Zeitung, a journalist who covers ag stories for her publication. Claudia spoke at the IFAJ Congress yesterday about “The Media and Agriculture.” She was on the program right after Marcus Rediger and makes a comment in the interview about the consumer campaign that his organization conducts. Claudia was able to offer the group a very different perspective and one I think we needed to hear.
In the ZimmCast you can hear my interview with Cindy Cunningham, vice president for communications, National Porkboard, at the recent Ag Media Summit. The “Other White Meat” campaign continues to run with a new addition to the tagline “Don’t be blah.” You can see the full series of tv commercials and listen to the radio ones here.
The International Federation of Agricultural Journalists Congress 2005 is getting closer. In this week’s ZimmCast I interview one of the organizers. He’s Markus Rediger, Agricultural Information Center, from Switzerland. I met Markus at the Ag Media Summit and he clued me in on what we have to look forward to and why he thinks any ag journalist should consider attending.
How much do you know about the World Dairy Expo? Now you can learn more by listening to this week’s ZimmCast. I interviewed World Dairy Expo, general manager, Tom McKittrick in his office recently. Tom describes the history, mission, purpose, theme and structure of the Expo. Many of you probably already know this but we’re also operating a weblog called “World Dairy Diary” in cooperation with World Dairy Expo. Look for more on the Expo in coming months. AgWired will be there blogging the show!
This week’s ZimmCast is an interview with Kim Lang, Valmont Irrigation. It’s one of several I conducted at the recent Agricultural Media Summit. Kim talks about a niche product they’re testing on carrot farms in California. In order to gain greater acceptance and entry into this lucrative market her company has created a product to sort of “open the door.” Then I’m sure they hope to find access to other markets for their products.
I hope you like an Irish accent because you’ll get one in this special edition ZimmCast. The president of the International Federation of Agricultural Journalists is David Markey. He’s CEO of IFP Media in Dublin, Ireland and he’s my guest in this interview program. He’s also presenting at the Agricultural Media Summit that gets underway this weekend. I caught up with him in his office and I think you’ll enjoy hearing him talk about IFAJ and why it’s good for us to get together and trade information from around the world.
This week’s ZimmCast features Gary Cooper. No, not that Gary Cooper. Gary Cooper as in, president of Southeast AgNet & Citrus Industry magazine.
Agritourism has become a valuable additional way for many farms to make more money. In this week’s ZimmCast I interview Jane Eckert, Eckert Agrimarketing, about her business. Jane is a professional direct marketing consultant with a passion for agritourism. I think you’ll enjoy hearing what she’s got to say.
I know I posted this last week but not as a podcast. So it’s this week’s ZimmCast.