Food Dialogues Transparency

Chuck Zimmerman

Yesterday’s Food Dialogues topic was, “TRANSPARENCY AND FOOD: OUR RESPONSIBILITY TO MAKE INFORMATION AVAILABLE TO TODAY’S CONSUMER.” This was part two of the U.S. Farmers & Ranchers Alliance panel discussion in Chicago on the topic. The event took place at Kendall College School of Cullinary Arts. Panelists included Ellie Krieger, moderator, RD, host of Food Network’s Healthy Appetite, and New …

Ag Group, Food, USFRA

USFRA Wins National PR Award

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance recently earned a place next to big names like Kimberly Clark, GE, Proctor & Gamble, and General Motors by capturing one of the public relations industry’s most prestigious awards – the Gold Sabre. USFRA won the award for its digital campaign “From East to West and Everywhere In Between, America’s Farmers and Ranchers are …

Ag Group, Public Relations, USFRA

USFRA Seeking CEO

Chuck Zimmerman

Here’s a challenge that one of you may be interested in. The U.S. Farmers & Ranchers Alliance (USFRA) Board of Directors has announced that it is seeking qualified candidates for a newly approved organizational and staff leadership position, chief executive officer. Prospective candidates may obtain information regarding USFRA and a position description by sending a confidential inquiry to CEOSearch@USFRAonline.org. Applicants …

Ag Group, USFRA

USFRA Appoints New Vice President of Development

Cindy Zimmerman

Our good friend Randy Krotz has a new position with the U.S. Farmers & Ranchers Alliance® (USFRA®) as vice president of development. Krotz will lead initiatives which deal directly with industry partner relations, ensuring that USFRA will have the necessary short- and long-term resources to communicate and engage consumers, influencers and opinion leaders on a range of key crop and …

Agribusiness, USFRA

USFRA Food Dialogues Talks BIO

Cindy Zimmerman

The U.S. Farmers & Ranchers Alliance (USFRA) held a Food Dialogues event in Chicago on Monday in conjunction with the 2013 BIO International Convention to address “The Straight Story on Biotech in Agriculture: The Media and its Impact on Consumers.” Moderated by CNBC Senior Analyst and Financial Industry Expert Ron Insana, the event featured opening remarks from Congressman Rodney Davis …

Agribusiness, USFRA, Video

Farmers Telling Personal Stories Important to Consumers

Chuck Zimmerman

This week during Ag Day activities the U.S. Farmers & Ranchers Alliance held an educational session which was moderated by Chris Galen, Sr. VP of Communications for the National Milk Producers Federation. He also sits on the board of USFRA. Chris says Ag Day provided a great opportunity to speak with Capitol Hill staffers and legislators about the latest research …

Ag Day, Ag Group, Audio, USFRA

USFRA Ag Day Educational Session

Chuck Zimmerman

This morning the U.S. Farmers & Ranchers Alliance celebrated the 40th anniversary of National Agriculture Day with a breakfast on Capitol Hill and educational briefing on “The New Language of Food and Modern Agriculture.” More than 150 people — including Ag Day participants, members of the food industry, and Congressional staff — joined USFRA at the event to hear about …

Ag Day, Ag Group, Audio, USFRA

New Documentary to Feature Next Gen Farmers

Chuck Zimmerman

It is very encouraging to see major film projects taking a realistic and truthful look at farming in America today. Examples are “Harvesting the High Plains” and “The Great American Wheat Harvest.” Now here’s a new one that is not yet in production. It isn’t even titled yet but was announced last week. Working with the U.S. Farmers & Ranchers …

Ag Group, Audio, Farming, USFRA, ZimmCast

USFRA Announces Documentary on Next Gen Farmers

Chuck Zimmerman

There’s another film documentary in the works to showcase America’s farmers and ranchers, this time with a focus on the younger generation. Today the U.S. Farmers and Ranchers Alliance held a press call with the filmmaker. Oscar® winning and two-time Emmy® winning filmmaker James Moll is proud to announce the production of a feature-length documentary about the next generation of …

Ag Group, Audio, USFRA

USFRA Announces Four Fresh Faces of Farming

Cindy Zimmerman

The U.S. Farmers and Ranchers Alliance (USFRA) has announced four Faces of Farming & Ranching chosen from on-line voting and a panel of judges. The four represent a range of agricultural commodities including corn and soybeans, hogs, cattle, and dairy and they were chosen from nine finalists announced last month at the New York Food Dialogues. The winners will act …

Livestock, Pork, USFRA