The U.S. Farmers and Ranchers Alliance (USFRA) was well represented at the Ag Media Summit by Executive Director Randy Krotz, board member and Wisconsin pork producer Doug Wolf, and Communications Manager Lisa Cassady. The organization had a booth at the AMS InfoExpo to talk about what’s new at USFRA and I chatted with both Doug and Lisa about some of …
Food Dialogues Transparency
Yesterday’s Food Dialogues topic was, “TRANSPARENCY AND FOOD: OUR RESPONSIBILITY TO MAKE INFORMATION AVAILABLE TO TODAY’S CONSUMER.” This was part two of the U.S. Farmers & Ranchers Alliance panel discussion in Chicago on the topic. The event took place at Kendall College School of Cullinary Arts. Panelists included Ellie Krieger, moderator, RD, host of Food Network’s Healthy Appetite, and New …
USFRA Wins National PR Award
The U.S. Farmers and Ranchers Alliance recently earned a place next to big names like Kimberly Clark, GE, Proctor & Gamble, and General Motors by capturing one of the public relations industry’s most prestigious awards – the Gold Sabre. USFRA won the award for its digital campaign “From East to West and Everywhere In Between, America’s Farmers and Ranchers are …
USFRA Seeking CEO
Here’s a challenge that one of you may be interested in. The U.S. Farmers & Ranchers Alliance (USFRA) Board of Directors has announced that it is seeking qualified candidates for a newly approved organizational and staff leadership position, chief executive officer. Prospective candidates may obtain information regarding USFRA and a position description by sending a confidential inquiry to CEOSearch@USFRAonline.org. Applicants …
USFRA Appoints New Vice President of Development
Our good friend Randy Krotz has a new position with the U.S. Farmers & Ranchers Alliance® (USFRA®) as vice president of development. Krotz will lead initiatives which deal directly with industry partner relations, ensuring that USFRA will have the necessary short- and long-term resources to communicate and engage consumers, influencers and opinion leaders on a range of key crop and …
USFRA Food Dialogues Talks BIO
The U.S. Farmers & Ranchers Alliance (USFRA) held a Food Dialogues event in Chicago on Monday in conjunction with the 2013 BIO International Convention to address “The Straight Story on Biotech in Agriculture: The Media and its Impact on Consumers.” Moderated by CNBC Senior Analyst and Financial Industry Expert Ron Insana, the event featured opening remarks from Congressman Rodney Davis …
Farmers Telling Personal Stories Important to Consumers
This week during Ag Day activities the U.S. Farmers & Ranchers Alliance held an educational session which was moderated by Chris Galen, Sr. VP of Communications for the National Milk Producers Federation. He also sits on the board of USFRA. Chris says Ag Day provided a great opportunity to speak with Capitol Hill staffers and legislators about the latest research …
USFRA Ag Day Educational Session
This morning the U.S. Farmers & Ranchers Alliance celebrated the 40th anniversary of National Agriculture Day with a breakfast on Capitol Hill and educational briefing on “The New Language of Food and Modern Agriculture.” More than 150 people — including Ag Day participants, members of the food industry, and Congressional staff — joined USFRA at the event to hear about …
New Documentary to Feature Next Gen Farmers
It is very encouraging to see major film projects taking a realistic and truthful look at farming in America today. Examples are “Harvesting the High Plains” and “The Great American Wheat Harvest.” Now here’s a new one that is not yet in production. It isn’t even titled yet but was announced last week. Working with the U.S. Farmers & Ranchers …
USFRA Announces Documentary on Next Gen Farmers
There’s another film documentary in the works to showcase America’s farmers and ranchers, this time with a focus on the younger generation. Today the U.S. Farmers and Ranchers Alliance held a press call with the filmmaker. Oscar® winning and two-time Emmy® winning filmmaker James Moll is proud to announce the production of a feature-length documentary about the next generation of …