Deere and Monsanto End Precision Planting Deal

Cindy Zimmerman

Under pressure from the Department of Justice, an agreement between Deere & Company and Monsanto to purchase Precision Planting LLC was terminated Monday. The department filed suit on Aug. 31, 2016, to block the acquisition, alleging that the transaction was a merger-to-monopoly in high-speed precision planting systems, an innovative technology that enables farmers to accurately plant corn, soybeans and other …

Agribusiness, John Deere, Monsanto, Precision Agriculture

Farmers Edge Generates Major Buzz at #Classic17

Kelly Marshall

Farmers Edge had not one, but two major new product launches at Commodity Classic in San Antonio last week and their Vice President of Marketing, Marina Barnes was on hand to tell us about them both. FarmCommand takes precision agriculture to decision agriculture, Barnes said, with it’s easy to use, all-in-one system. It eliminates the need for multiple passwords and unusable data. …

Agribusiness, Audio, Commodity Classic, Farmers Edge, Precision Agriculture, Technology

Farmers Edge Makes Big #Classic17 Splash

Cindy Zimmerman

Farmers Edge™, a global leader in decision agriculture, today launched the next generation of its award-winning farm management platform, FarmCommand™. Based on two years of feedback from its global network of growers, the new fully-integrated platform provides growers with easy access to crop, weather, equipment, soil, and other agronomic data all in one place. This announcement comes as Farmers Edge …

Audio, Commodity Classic, Farmers Edge, Precision Agriculture, Video

ZimmCast with CNH Industrial

Chuck Zimmerman

This week I get to talk precision ag with the new Industry Relations Manager, Precision Solutions and Telematics for CNH Industrial, Dan Danford. Dan already has travel scheduled for the new job that will take him to South America and Europe as well as around the USA. In his role with CNH Industrial Dan will be getting involved with organizations …

Agribusiness, Audio, Case IH, CNH, New Holland, Precision Agriculture, ZimmCast

Raven Showcases New Products At #ARA2016

Lizzy Schultz

Raven Industries was at this year’s Agricultural Retailers Association (ARA) Conference & Expo to showcase three main products during this year’s event. “We have a long history with ARA, they’re a great customer of ours and we’ve been providing a lot of technology to make their businesses more efficient for many years, and this year we’re just bringing them the …

Agribusiness, ARA, data, Equipment, Precision Agriculture, UAV

Farmers Edge Makes Data Handling Easier

Cindy Zimmerman

Jon Labine of Farmers Edge is in the business of making big data a small job for growers. Farmers Edge takes farmers from start to finish, tackling soil sampling, zone sampling, data analytics, yield applications and yield mapping. From all that data the company then provides growers with a profit map, proving their own worth. “[Precision] takes the guess work …

Audio, NAFB, Precision Agriculture

Deere Encourages ADAPT Adoption

Kelly Marshall

One focus of last week’s Develop with Deere conference in Kansas City was AgGateway‘s new ADAPT Toolkit. John Deere was a leader in creating the ADAPT program, and they’re making sure the software developers at the conference have the information they need to put it to use. Deere has developed their own plug-in for the system and tested it in …

Audio, John Deere, Precision Agriculture, Technology

Trimble Ag Software Announced

Chuck Zimmerman

Trimble is holding a large customer event in Las Vegas this week – Trimble Dimensions. It is the site for a big announcement – Trimble Ag Software. This new farm data management platform combines their products Connected Farm™, Farm Works Software® and Agri-Data® solutions. This all-in-one tool offers customers a complete desktop, web-based and mobile-enabled agricultural software solution that simplifies …

Audio, Precision Agriculture, ZimmCast