Dr. Lowell Catlett, New Mexico State University economist and futurist, has been looking into the agricultural crystal ball for nearly 30 years. I remember seeing him speak back when Timbuk3 had their one-hit wonder “The Future’s So Bright, I Gotta Wear Shades” and Lowell used to gallop on stage to that tune wearing sunglasses.

That song was a hit back in 1986 and Lowell is just as funny, interesting and relevant as ever. I saw him at the Pursuit of Maximum Yields event organized by the GROWMARK system’s FS Green Plan Solutions in Bettendorf, Iowa Thursday and haven’t laughed so hard and learned so much in a long time.

One thing that makes him so entertaining is his facial expressions – that’s why I wanted to use several photos here. He makes his points without the aid of power points – he certainly doesn’t need them!

All of the 250 farmers at the event this week will certainly remember without the aid of a power point what Dr. Catlett called “The Crap Factor” – that is higher disposable income to buy more crap. “The quality of our life has gone up dramatically and the price to have (the necessities) relative to our income has gone down,” he says. That allows people to buy more extras, and in the case of developing countries, it means they have more income to buy more protein.

Lowell also talked about how smart phones are helping farmers. “You’ve got the ability to take that mobile technology and do plant diagnostics with it,” he said. In the future, he sees the use of open source hardware (not just software) and 3D assembly that could allow manufacturing to actually be done on site with local materials, like building tractors on farms in developing nations.

Listen to my interview with Lowell Catlett here: Lowell Catlett Interview

Photos from Iowa Pursuit of Maximum Yields Event

2011 has been a phenomenal growth year for MyWay RTK.

The service was launched in the fall of 2010 to bring subscription-based Real Time Kinematic positioning and wireless Internet access to the state of Illinois. That has been more than accomplished with coverage throughout the entire state and base stations being added almost daily in other states from Iowa to Idaho and Kansas to Mississippi.

“It would be fair to say the number of people that are participating has exceeded early expectations,” says GROWMARK precision agriculture manager Sid Parks, who recognized the benefits of the service early on for FS member cooperatives. “We deal with lots of different venders, different colors of equipment, different brands, different service providers and we had a need to be brand neutral,” he said.

MyWay RTK was the perfect solution to provide high quality, cellular modem based RTK differential correction service with accuracy to the one inch range, an improvement from perhaps 3-6 inches often used and with better year to year consistency. “The RTK quality signal is delivered through the internet and cell towers rather than FM radio signal,” Sid said. One important benefit to that is improved repeatability from one base station to the next. “Any place I have cell phone access, I have the potential to deliver that signal via modem.” In the future, it will also give the capability to share files and maps back and forth between the field vehicle and the office.

Sid is quick to point out that neither he nor GROWMARK has any ownership in MyWay RTK, they just knew a good thing when they saw it. “When I first found out about it, I went around with a company representative to our FS companies to show how they could participate – whether they chose to be a member or not, participate in the sales of subscriptions or as a user,” he added.

You can listen to my interview with Sid about MyWay RTK here: Sid Parks Interview