Internet Grows As Farmer Information Source

national association farm broadcastingThe National Association of Farm Broadcasting has just released the results their Media Usage Update Survey. The internet continues to make inroads as a farmer’s source for news and information and mobile devices are gaining steam too. But as you’ll find in the results you’ve still got your farmers out there who don’t even use a computer much less the internet. So what does it all mean? Just from looking at the quick results released it looks to me like farmers are following along with the general population. They still use traditional media but are increasingly using new communications channels. I don’t know if the survey breaks out categories of income by number but I’d guess the higher the farmer income, the greater their use of internet and mobile.

Today’s top agricultural producers remain engaged consumers of business-related information. And while sources and channels for that information have proliferated, research conducted in late 2011 reveals strong dependence upon producers’ favored first and second media preferences.

The national sample of 1,504 producers – farmers and ranchers – required a gross farm income of at least $100,000 and is proportionately representative by each state to the Agriculture Census. The surveyed producers were not drawn from a subscriber list or circulation, or a listener or viewer audience; the statistically valid sample is from the national database of Farm Market iD. The survey was developed by Ag Media Research, Sioux Falls, S.D.

Producers remain devoted to the “traditional” farm media they trust, as the Internet otherwise continues to draw traffic and targeted searches for desired information. In fact, on a daily basis, farm radio and the Internet (accessed from home/office) are easily the two most-used agri-media channels. For those choosing either radio or the Internet as their first choice, farm television is the preferred second daily information source. Among information sources used at all (not specific to daily or any time frame), farm-title publications – newspapers and magazines – garner the highest numbers.

Additional findings of the Media Usage Update Survey study as well as raw survey data and available cross-tabulated findings, including geography and age-specific results, are available by contacting becki@nafb.com or at (816) 431-4032. The data is projectable to each state and by county within a state.

Stewart Doan Services

Information on services for Stewart Doan have been finalized, along with a college fund set up for his daughters, Lauren and Sara.

Visitation will take place on Monday, May 14, from 6-8 pm at the Little Rock Funeral Home, 8801 Knoedl Court, Little Rock, AR 72205. The funeral will be held on Tuesday, May 15 at 4:00 pm at Faith Spring Church, 501 South Bowman, Little Rock.

A fund was established by Jeffery Hall of Arkansas Farm Bureau to help pay for Stewart’s girls’ college education.

To contribute, please make checks payable to:
Stewart Doan’s Children’s College Fund
c/o Peoples Bank
20409 Arch Street
Little Rock, AR 72206

Tributes Pouring out for Stewart Doan

Tributes to the life of Stewart Doan have been pouring out from all over the agriculture industry today as news of his sudden passing yesterday has been spreading.

According to Sara Wyant, president of Agri-Pulse, where Stewart had been senior editor, they do not have all the details, “but we know that he had not been feeling well and saw his doctor Wednesday to undergo tests related to having shortness of breath and related health concerns. He fainted at his home yesterday morning and was taken by ambulance to the hospital where he later died.”

Agriculture Secretary Tom Vilsack praised Stewart in a statement to Agri-Talk this morning. “Stewart was a voice that people depended on and that people listened to,” said Vilsack. “And he used his voice to advocate on behalf of America’s farmers, ranchers and producers.” Listen to Visack’s comments here:
Secretary Vilsack on Stewart Doan

The most common word being used to describe Stewart is “professional.” He was a first-class reporter, the master of the :45 news story with :10 sound bites. I loved that. He was kind, down-to-earth, passionate about agriculture, and a good friend to all. We were at several events together just this year and he was always working very hard and always in a good mood. I remember being very impressed with his presentation on the presidential candidates at the Farm Bureau annual meeting where he played sound bites from them addressing various issues. It was probably the best presentation incorporating audio that I have ever seen.

Besides being a colleague and friend to so many of us, he was also a dedicated husband and father. I snapped this photo of Stewart with his wife Leslie, their two daughters Lauren and Sarah and a couple of their friends at Sara and Al’s house a couple of years back.

Stewart was only 52 years old and for more than 30 years of his life, this Kentucky native covered agricultural news for a variety of media, beginning with radio. He was president of the National Association of Farm Broadcasting in 1998, and was named 2006 Farm Broadcaster of the Year. But, most of all, he was a great guy and we will miss him. Rest in peace.

NAFB President at Cattle Industry Convention

National Association of Farm Broadcasting president and poet laureate Tom Steever of Brownfield Ag News impressed the 2012 Cattle Industry Convention with yet another of his original poems. Like he did at the American Farm Bureau convention, Tom wowed the crowd in his own special way.

His poetic composition for the cattle industry was on the timely topic of dust – and anyone aware of the bureaucratic battle over the regulation of “particulate matter” will enjoy Tom’s “It’s Only Dust.”

Listen to the audio here and watch the video below: NAFB President Tom Steever - Dust

2012 Cattle Industry Convention Photo Album

Best of Beef Awards

Kyle Bauer, general manager of KFRM radio in Kansas was the emcee of the “Best of Beef 2012″ awards Thursday morning at the Cattle Industry Convention in Nashville.

Among the many awards presented were – National Retail Beef Backer, Foodservice Beef Backer, Beef Quality Assurance, Excellence in Communications, Trailblazer, National Stocker, NCBA Top Hand Club, the Max Deets Leadership and CME Group Beef Industry Scholarship awards, and Environmental Stewardship regional winners. Check out the 2012 CIC photo album to see pictures of pretty much all of the winners.

AgWired, with our parent company ZimmComm New Media, was proud to sponsor the NCBA Excellence in Communication awards for the second year of their existence. The awards recognize communications professionals from NCBA state affiliate organizations and cattle breed associations, as well as an agricultural journalist. The recipient of the 2011 Excellence in Communications and Public Relations for a state affiliate is Carmen Fenton, director of public affairs for the Texas and Southwestern Cattle Raisers Association (TSCRA) and for a breed affiliate is Angie Stump Denton, director of communications for the American Hereford Association (AHA).

Pictured with me and NCBA Communications guru Mike Deering is the winner of the 2011 Excellence in Agricultural Journalism award – Pete Crow, publisher of the Western Livestock Journal (WLJ). Crow’s family has been publishing WLJ every week since 1922.

All of the communications award winners will also be recognized at the media reception this evening.

2012 Cattle Industry Convention Photo Album

Aloha from NAFB President

Aloha from yet another president at the 93rd American Farm Bureau Federation annual meeting – the president of the National Association of Farm Broadcasters (NAFB). Tom Steever of Brownfield Ag News gave the traditional NAFB president greeting at the start of the closing general session Monday – and was darn near as funny as keynote speaker and Pulitzer Prize winning humorist Dave Barry.

Watch NAFB’s fearless leader Tom Steever here:

NAFB Convention President’s Report

New National Association of Farm Broadcasting President Tom Steever, Brownfield, just sent out a post-convention report. It sure makes sense to send out a report we can listen to from this group doesn’t it?

In Tom’s report you’ll hear about the value of increased professional improvement opportunities for the organization. I had the pleasure to chair the professional improvement committee again this year and hope to see that initiative continue to grow.

Tom also mentions that Jennifer Saylor is leaving the organization. I was sad to hear that since she has been the person I have most relied on for a number of years now whenever I needed a question answered or help on a project. I wish her all the best in the future.

Listen to Tom’s report here for more on what happened at this year’s NAFB Convention: NAFB President Post-Convention Report

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

Great Outlook for Beef Exports

ncba at nafbThe first six months of 2011, exports of U.S. beef and variety meat exports totaled over $3 billion, a 40% increase over the same time period in 2010 and something that has made beef cattle producers very happy this year.

“It’s looking really good,” said National Cattlemen’s Beef Association president-elect J.D. Alexander of Nebraska during an interview at NAFB Trade Talk. “Our exports today can add about $200 to our individual animal value, and that is huge.”

J.D. notes that the new Free Trade Agreements with South Korea, Colombia and Panama will continue to increase U.S. beef exports. “The other good thing about it is we export a lot of our beef products that really are not used in the United States,” he said. “Some of the things that we don’t utilize in the United States are looked at as delicacies in other countries.”

Even though other markets are growing, J.D. says Mexico and Canada remain the biggest customers for U.S. beef, comprising a third of total exports. “We’ve got great relationships with those countries,” he said.

I also talked with J.D. about the mood of the industry – which he says is very positive – and the efforts of NCBA to keep Washington from over-regulating producers out of business.

Listen to my interview with J.D. here: NCBA president-elect JD Alexander

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

The BASF Advantage Keeps Getting Better

It seems like there is always something new from BASF Crop Protection to make life a little better for farmers.

basf at nafbAt the National Association of Farm Broadcasting Trade Talk, I talked with Technical Market Manager Nick Fassler about what is new in the fungicide arena. You might remember that we just chatted with Nick earlier this year at Commodity Classic about the launch of Xemium™ and already there are new fungicides in the pipeline with that active ingredient. “We’ve been real busy developing new fungicides and new uses for these products,” Nick says. “The last two years we’ve been talking about Headline AMP and now we’ve got another new product on the horizon that combines the active ingredient Xemium with Headline to develop Priaxor™.”

Nick says the Headline plus Xemium compound will be registered on multiple row crops and specialty crops – including corn, soybeans, cereals, potatoes and tomatoes. Registration by the U.S. EPA is expected in early 2012.

Listen to my interview from NAFB with Nick here: Nick Fassler with BASF

basf at nafbBASF is also offering several new incentives for growers to get a great start on the 2012 season, according to Corn Market Manager Mike Hofer. “One of them is called ‘Investment Advantage’ which is really a first of its kind in the industry,” Mike said. “It rewards a grower who purchases a high yield package from BASF, which may contain products like Headline AMP for corn, or Headline for soybeans, or Kixor herbicide technology.”

To help growers who purchase this type of package before March 15 better manage their risk, BASF will offer a partial rebate if commodity prices fall below a certain point. “What we’re trying to do is make sure that growers maintain a healthy return on investment,” Mike says.

BASF is also expanding the Headline Advantage offer from BASF has expanded to include more BASF fungicides for the 2012 season with up to 20% savings. In addition, BASF is again partnering with John Deere Financial to bring growers Finance Advantage.

Mike explains it all in this interview: Mike Hofer with BASF

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

Update On Vault HP

At the NAFB Trade Talk I visited with Russ Berndt, Becker Underwood. We had visited earlier this year at the Ag Media Summit where we talked about their bio-based, growth-promoter for soybeans, Vault HP. Russ says that’s still the big news with Becker Underwood.

Russ says they’ve had a big increase in sales this year which is the second year the product has been out. He thinks the return on investment that growers are seeing is driving this increase. Looking ahead to 2012 he encourages growers who saw flooding or water-logged fields to consider using a seed treatment that contains an inoculant product.

Listen to my interview with Russ here: Interview with Russ Berndt

2011 NAFB Convention Photo Album

Increasing Corn Yield In 2012

Maximizing corn yields in 2012 was the theme of information shared during the NAFB Trade Talk this year by FMC. I visited with Gail Stratman (not pictured), FMC Midwest Technical Lead to find out what’s new with FMC. He says that as demand for corn continues to grow worldwide, farmers are trying to eke out every bushel they can from their crop. He provides some thoughts for how to achieve this using FMC products.

Listen to my interview with Gail to learn more about how FMC products can help increase corn yields here: Interview with Gail Stratman

2011 NAFB Convention Photo Album

New Research On Benefits Of Atrazine

During the recent NAFB convention, AgriTalk recorded a panel discussion about new research on Atrazine. This herbicide, which has been on the market for more than 50 years is very beneficial from an economic and environmental standpoint in the production of corn, sorghum and sugar cane according to this new research.

I interviewed one of those researchers, Dr. Mike Owen, during the NAFB Trade Talk in the Syngenta booth. He says his role was to investigate the issue of herbicide resistance. He says the information basically reinforces what most people already knew about the impact of using glyphosate resistant crops with glyphosate to the exclusion of a lot of the other tools in the agricultural toolbox. He says farmers are still in denial about this issue. They need to diversity in weed management! You can find a number of links on this subject posted by Dr. Owen here.

Listen to my interview with Dr. Owen here: Interview with Dr. Mike Owen

According to a release from Syngenta (pdf) on this subject:

U.S. consumers and society benefit from atrazine and other triazine herbicides by up to $4.8 billion per year, due to increased yield as well as decreased producer costs and reduced soil erosion, according to new studies released today in Kansas City.

In addition, the U.S. economy benefits from atrazine and other triazine herbicides by as much as $22 billion over a five-year period. Benefits to farmers and consumers from the triazine herbicides include increased corn, sorghum and sugar cane crop yields, lower weed-control costs, significantly reduced soil erosion and less carbon released into the atmosphere. Atrazine and the triazine herbicides account for as many as 48,000 American jobs in corn production alone.

You can watch the AgriTalk program with all the researchers, as they share highlights of the new data, documenting atrazine’s impact on weed management, crop yields and jobs.

2011 NAFB Convention Photo Album

Cattlemen’s Beef Board Update

The Cattlemen’s Beef Board is enjoying the best relationships with its contractors in years according to new CEO Polly Ruhland. I spoke with Polly, pictured on the right, at the NAFB Trade Talk session to find out how things are going after some of the recent changes.

Polly says that the Beef Board is taking a look at the structure of its joint committees to see if they can be better or re-structured. She says they’re also looking at their by-laws and some of the antiquated language that’s now twenty five years old. The Beef Checkoff is celebrating its silver anniversary. Polly also mentions that they’re starting a big life cycle analysis project that “allows us to put metrics on how we’re doing as far as sustainability goes and to communicate those to consumers.”

Listen to my interview with Polly here: Interview with Polly Ruhland

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

Meet New NAFB President

ZimmCast 328He looks very presidential in this photo doesn’t he? He’s Tom Steever, Brownfield and the new President of the National Association of Farm Broadcasting. Tom actually takes over officially on January 1, 2012. However, he has been serving as interim President following the tragic death of Lindsay Hill earlier this year. So that kind of makes Tom the “old” and “new” member leader of NAFB.

This morning I sat down with Tom to have a conversation about the state of NAFB, the convention just held in Kansas City and what he sees for the future of farm broadcasting. When it comes to the membership of NAFB Tom says things are in great shape. In fact, membership is up from a low point a couple years ago. He wants to “see the NAFB continue to be and increase in value to its members. I want people to look at their membership in the NAFB as essential to what they do.” One of the ways Tom says NAFB can accomplish this is to continue to develop professional improvement opportunities in addition to promotional ones since they both will add value to the member’s company bottom line. At this year’s convention I chaired the professional improvement committee and we held five sessions on professional improvement that included smartphone technology, streaming audio/video and video production/editing.

I also asked Tom if NAFB has considered becoming part of the Ag Media Summit since we are seeing so much convergence in all of media today. I know it has been discussed and according to Tom “We keep courting. We keep watching one another.” He says things are working well for the organizations involved both at the Ag Media Summit and for NAFB and its convention. That probably is making it difficult to decide that there should be some formal joining of forces. I like to think of NAFB joining the Ag Media Summit like when the Commodity Classic expanded with the addition of sorghum and wheat grower organizations. Maybe the time just isn’t right yet. What do you think?

Listen to my conversation with Tom in this week’s ZimmCast and learn more about what’s going on with NAFB: Tom Steever New NAFB President

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our Subscribe page.

Learning About SipcamAdvan

During the NAFB Trade Talk session I got a chance to learn more about SipcamAdvan with George Hackman, Development Manager (not pictured). This photo is of their Trade Talk booth which was busy with another interview.

George says that SipcamAdvan is based in Durham, NC with a full lineup of traditional chemistries that includes herbicides and fungicides. He says they’re looking to move into “biorational” products. These are “living organisms that we take from one part of the soil and develop into a product that can be applied to combat a specific pest, in agriculture and turf & ornamental.” An example of a product they’re working on now is Contans, a soybean product to treat white mold. George says these products are safe for the environment and the user and require less labeling requirements.

Listen to my interview with George here: Interview with George Hackman

2011 NAFB Convention Photo Album

Super Committee Heading for Super Failure?

With a deadline looming for the so-called “super committee” to make super cuts in the federal budget, all signs are pointing to a super failure.

ncga at nafbThe committee was charged with making cuts that ideally would mean a new Farm Bill and that was a major topic of discussion with farm group representatives at the recent National Association of Farm Broadcasting Trade Talk.

“Passing farm bills usually takes about 15 months, and ironically, this one – if it happens – will be one of the quickest ever in history,” said National Corn Growers Association (NCGA) president Garry Niemeyer of Illinois, pictured here being interviewed with first vice president Pam Johnson of Iowa. He is concerned about budget cuts hitting agriculture more than other areas. “Everybody thinks that farmers are flush with money, which makes it pretty tough,” he said.

Listen to my interview with Garry here: NCGA president Garry Niemeyer

afbfIf, as it appears, the super committee breaks down and comes up with nothing, American Farm Bureau Federation economist Bob Young says it’s a whole new conversation as far as a farm bill is concerned. “Then we’ll be back to standard process and a much more challenging environment to write a farm bill with this Congress,” he said, noting that the agriculture committees have proposed cuts of about $23 billion for farm and food programs, which the industry believes would be fair.

“We want the super committee to work,” Young added. “If the United States cannot get our act together, the markets are going to be pretty exciting, which might be a polite way of putting it.”

Listen to my interview with Bob here: Bob Young with AFBF

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

Fueling Up To Play 60

Former NFL wide receiver Eddie Kennison attended the NAFB Trade Talk to talk about Fuel Up To Play 60, a collaborative program between the NFL and National Dairy Council. I spoke with him to learn more about it.

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and NFL, in collaboration with the USDA, to combat childhood obesity.

Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements – not competes with – an academics-focused environment.

Eddie says they’re “trying to send a message across the nation really to help children and parents understand the things that need to go into their body to help them to stay healthy and to stay healthy for a long time.” Eddie has kids of his own so this program is very close to his heart. When it comes to milk he says that after a heavy duty workout a glass of chocolate milk helps him recover faster than any other drink out there.

Listen to my interview with Eddie here: Interview with Eddie Kennison

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

BASF Loves NAFB

Our friends with BASF Crop Protection were very busy at the National Association of Farm Broadcasting Trade Talk last week and rightly so, since they had plenty of new information to share with farmers.

Pictured here, left to right, are Sandi Wilson, Dr. Dan Westberg and Pat Morrow – about half the team from BASF at NAFB. This was Pat’s sixth year at NAFB and she loves it more every time she attends. “I just really love the farm broadcasters, it’s a hug fest for me,” Pat says. That’s one reason why they are so pleased to be able to be major sponsors at the convention by supporting the broadcast center and providing internet access for broadcasters.

Listen to my interview with Pat here: Pat Morrow with BASF

The other reason is purely professional. Farm broadcasters are a great way for BASF to get information about new products and offerings out to growers. I talked with Dr. Dan the Man about two new herbicides for 2012 to help growers manage resistant weeds such as glyphosate-resistant Palmer amaranth and waterhemp – Zidua® and OpTill® PRO. “Zidua herbicide is a brand new active ingredient currently waiting EPA registration,” Dan said. “It is a unique chemistry that has very broad spectrum control of grasses and small seeded broadleaf weeds.” Dan says Zidua will provide the longest lasting residual control for Palmer amaranth and waterhemp in the market. Hence the name – Zidua, as in residual.

OpTill Pro herbicide was specifically developed for soybean growers to control a broad spectrum of grass and broadleaf weeds, including waterhemp. “We’ve taken our OpTill herbicide, powered by Kixor, and we’ve added Outlook® to it,” said Dan. “This makes OpTill Pro a premium residual option that provides burndown and residual control to help soybean growers start off clean and stay clean throughout the season.”

Don’t miss: cheap adult hosting.

Both herbicides are expected to receive EPA approval in time for the 2012 growing season.

Listen to my interview with Dr. Dan here: Dr. Dan Westberg

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF

Lindsay Hill Honored by NAFB

The family of Lindsay Hill were honored Friday night as the NAFB president who died in a car accident halfway into her term this year was inducted into the Hall of Fame during what would have been her outgoing president’s banquet.

Lindsay’s father and mother – Lowell and Donna – her brother Lance and his wife Nikki were there to see her honored by her peers in a night of “laughter through our tears.” A number of NAFB past presidents paid tribute to Lindsay, and new president Tom Steever wrote a poem that reflected Lindsay’s words to live by on her Facebook page. Here’s some of his tribute.

On the phone she said to me,
I’ll explain this if I can,
I place my trust in God, you see,
and I know He has a plan.

I’ll tell you; those who never lose
are those who place no bets.
But life, my friend, is much too short
to wake up with regrets.

For those who love, and treat you right,
love them as you live.
That’s not the case with everyone,
so for those who don’t, forgive.

Ecclesiastes tells us that for each there is a season.
You must believe that everything happens for a reason.

Some things, she said, may change your life
and if it does, just let it.
For those resistant to life’s change,
I’d say they just don’t get it.

You may not know life’s gem until the day that you unearth it.
Easy? No. But please hear this; I promise you, it’s worth it.

I’ll view this so much differently while emotions now unravel;
My weight made light by angels’ wings as I accept this gavel.

We’ll overcome this sadness that’s defied imagination;
Let Lindsay’s memory instead be our source of inspiration.

So as we leave this banquet, let us not be blue,
Because Lindsay, this toast is given especially for you.

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF