Redhage Selected 2015 NAMA Marketer of the Year

Jamie Johansen

The National Agri-Marketing Association (NAMA) has selected Paul Redhage as the 2015 NAMA Marketer of the Year. The photo is of him during his year as NAMA President. This recognition is the most prestigious honor awarded to an active member of the association and honors outstanding accomplishments in the field of agri-marketing. For more than 50 years NAMA has been …

Agribusiness, Marketing, NAMA

Are You Following These Ag Journalists on Twitter

Jamie Johansen

The folks at Leaders of In-Furrow Technology (LIFT) do a great job of staying on top of agricultural trends. They have recently created a list of the 10 Agriculture Journalists to Follow on Twitter to help point their readers toward the best news and analysis throughout the industry. You might have guessed that our very own @AgriBlogger, (Chuck Zimmerman) made …

Journalism, Marketing, Social Media

Broadhead + Co. Reorganizes

Jamie Johansen

Leading Minneapolis marketing agency broadhead is re-organizing under the Broadhead + Co umbrella to expand its branded offerings, led by two of its long-time leaders Beth Burgy and Troy Schroeder. The combined Broadhead + Co family will include broadhead, the agency, and Granite Business Group, a consortium of companies providing focused business services, including consulting, strategic insights and research. Burgy …

Agribusiness, Marketing

Register for Industry Leading Ag Marketing Conference

Jamie Johansen

Ranch House Designs Inc. has provided hands-on workshops in agricultural marketing, livestock marketing and agricultural photography since 2011. Their latest event will take place March 27-29th in Kansas City, MO and I will be there. Join me atThe Gathering Conference, a leading educational workshop in the industry that is great for farmers and ranchers, association staff members and industry professionals. …

Agribusiness, Events, Marketing

A Holiday Gift From eMarketer

Jamie Johansen

eMarketer doesn’t want you to get left out in the digital cold in 2015. Find a link to their holiday gift below. ‘Tis the season for giving, so please enjoy our gift to you: a free copy of eMarketer’s “Key Digital Trends for 2015” report. Grab a mug of peppermint cocoa and dive in for a taste of what the …

Marketing

NSIP Commits to Rebranding Initiative

Jamie Johansen

Following a competitive RFP process, the National Sheep Improvement Program (NSIP) has selected Demeter Communications for its Rebranding Initiative. The purpose of the rebranding is to better position NSIP as the genetic selection tool for U.S. sheep producers, and increase usage of the technology for the benefit of all segments of the industry, according to Reid Redden, NSIP chairman. The …

Ag Groups, Marketing, Sheep

ADAMA Wins Agrow Award

Cindy Zimmerman

ADAMA Agricultural Solutions Ltd. (formerly Makhteshim Agan Industries) was recognized this week for its global brand launch, winning the international Agrow Award for Best Marketing Campaign. Earlier this year, the crop protection company launched the new name and uniform global brand for all of products, including MANA. Adama, which is the Hebrew word for “earth”, was chosen to signify the …

Crop Protection, Marketing

Another Successful NAMA Boot Camp

sara

This year marked the 11th annual NAMA Boot Camp, a three day conference for professionals in the agriculture industry or in marketing positions. Event participants were able to hear from several different speakers with topics ranging from challenges in the beef industry to the latest and greatest technologies. I visited with NAMA Boot Camp Chair Amanda Sollman to learn more …

Agribusiness, Audio, Marketing, NAMA

High Standards Required for Food Marketing

Chuck Zimmerman

Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing. I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well …

Ag Groups, Audio, Food, Marketing, USFRA

AdFarm Brings Ag to Kansas City’s Crossroads District

Jamie Johansen

AdFarm, a full-service marketing communications agency, is the first tenant to inhabit the 1925-constructed building after the property’s transformation to a multi-use commercial space. “Moving is not only refreshing for clients and AdFarmers, but the new office is also more welcoming and conducive for hosting industry events,” says Roger Reierson, AdFarm’s president and board chairman. “The location is close to …

Advertising, Agribusiness, Marketing