The Great Grain Marketing Debate

Lizzy Schultz

Grain marketing was at the center of many educational sessions during the 2016 Commodity Classic, as the stressful state of the economy has made it imperative for farmers to have a clear understanding of grain marketing. One session at this year’s event, the Great Grain Marketing Debate, offered attendees a valuable panel discussion on grain marketing strategies for 2016. One …

Ag Group, Audio, Commodity Classic, Corn, Grains, Marketing, Monsanto

Ag Marketing Advice from Buzzfeed VP

Lizzy Schultz

The 2016 Dairy Strong conference featured a variety of exceptional keynote presentations, with many presenters coming from outside of the agriculture sector, but few would argue that any of them made as strong of an impact as Jonathan Perelman. Perelman is the Head the Digital Ventures at ICM Partners, the former Vice President of Motion Pictures at Buzzfeed, the former …

Ag Group, Audio, Communications, Marketing, Media, Technology

Comedian Damian Mason at #PotatoExpo

Cindy Zimmerman

Damian Mason is a very popular, very funny speaker for agricultural groups that we’ve heard several times at different events but he always has a serious underlying message for his audience. One topic he hit on at the Potato Expo last week was the organic trend. “I’m not anti-organic, I’m actually pro-organic because it’s a profitable niche and it gives …

Audio, Marketing, Nufarm, Potato

The Debut of Sage – A Creative Marketing Agency

Jamie Johansen

BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …

Advertising, Agribusiness, Audio, Communications, Company Announcement, Marketing, Public Relations

“Club Blue” Speakers Discuss Market Outlook

Lizzy Schultz

New Holland invited several speakers to give presentations at their “Club Blue” event for customers and dealers at the Farm Progress Show, one of them being Mark Gold of Top Third Ag Marketing. He spoke to customers on his market outlook and on current risks in the market. Gold is optimistic about the market, but emphasized how important it is …

Agribusiness, Farm Progress Show, Financial, Marketing, New Holland

Online Data Tool from FarmLink, Progressive Farmer

Kelly Marshall

Arriving for the 2016 planting season, growers will soon be able to subscribe to an online tool through DTN/The Progressive Farmer and FarmLink. The two companies have announced an agreement to develop a new dashboard product to help farmers evaluate productivity.  Combining DTN/The Progressive Farmer’s local weather stations and cash market information from FarmLink allows for a new product that will give …

Agribusiness, data, Marketing, Precision Agriculture, Technology, Weather

Interns at O+B Advocate for Agriculture

Kelly Marshall

Catalina, an aspiring art director from Argentina, sits down beside Laura, a Midwest farmer’s daughter. Nearby, former FFA state officer Jacob rubs elbows with a songwriter-turned-journalist, Zach. What unites this eclectic group? A passion for agriculture and an internship with St. Louis marketing and communications firm, Osborn Barr (O+B). Eighteen of the best and brightest interns joined O+B in St. …

Agribusiness, Communications, Marketing

Are You Ready To Be A REBEL?

Jamie Johansen

Who’s ready to be a REBEL? Tomorrow Chuck and I will head to Lexington, KY for Alltech’s REBELation. This once-in-a-lifetime conference is merging science, agriculture, entrepreneurship, business and marketing to inspire and re-engergize lives and businesses. Keynote speakers will include General Colin Powell, U.S. Army Retired, former United States Secretary of State; John Calipari, Head Coach of the University of …

Agribusiness, Alltech, Animal Agriculture, Events, leadership, Marketing

NAMA Student Competition Showcases Top Talent

Taylor Truckey

The annual Student Marketing Competition held in conjunction with the NAMA Agri-Marketing Conference brought students from NAMA chapters all over the country to Kansas City this week. NAMA President Marvin Kokes, NCBA, remarked during the student awards ceremony that this year’s competition offered perhaps the highest caliber of teams, marketing plans, and product presentations than any year prior. Students are …

Marketing, NAMA

ABEF Sensational Six

Chuck Zimmerman

Student chapters of the National Agri-Marketing Association are putting the final touches on their presentations for this year’s Marketing Competition. Here’s a new way to support them courtesy of the Agribusiness Educational Foundation. Got mine ordered. Do you want to put some support behind your alma mater? Have you met sharp young NAMA students? Does a school just “speak” to …

Ag Group, Education, Marketing, NAMA