LPC Selects Finalists for 2016 Forrest Bassford Award

Jamie Johansen

The Livestock Publications Council (LPC) have announced the four young agricultural journalists have made the cut for the 2016 Forrest Bassford Student Award competition to be held at the Ag Media Summit in St. Louis, Missouri, July 23–27. The award, sponsored by Alltech, supports the journalists’ travel fees and participation at the LPC annual convention as well as the 18th …

Ag Group, Alltech, Award, Journalism, LPC, Marketing

2016 NAMA Student Marketing Competition Winners

Jamie Johansen

I hope we have all recovered from all the happenings during the 2016 Agri-Marketing Conference. But I will go out on a limb and say the students who have spent the last year preparing for the student marketing competition and won are still on cloud nine. Congratulations to the University of Wisconsin-Madison students for taking those 1st place honors. The …

Ag Group, Marketing, NAMA

Fanger Awarded Agri-Marketer of the Year

Jamie Johansen

Dan Fanger was awarded the 2016 National Agri-Marketing Association (NAMA) Marketer of the Year earlier this year and during the “From the Ground Up” Agri-Marketing Conference he was presented with his award. Fanger, who is the Vice President of Sales and Marketing at Unverferth Manufacturing, Co., Inc., has earned this honor for his outstanding accomplishment in agri-marketing. The award has …

Ag Group, Audio, Marketing, NAMA

Corn Prices Projected to Decrease

Kelly Marshall

While optimists hoped the increased demand for ethanol would help drive corn prices, the USDA reports say it won’t be enough to off-set other factors.  Demand estimates are lower by 24 million bushels of corn, and ending stocks are higher by 25 million bushels.  Production estimates remain unchanged from March. “U.S. corn farmers have indicated their intention to grow another …

Ag Group, Corn, Marketing, Markets, NCGA, USDA

Study Shows How Farmers are Dealing with Downturn

Cindy Zimmerman

J.L.Farmakis, Inc has just released a new research study conducted in February by Millennium Research that shows plans farmers are making this year in reaction to lower commodity prices. Among the findings of the “Farmer Speaks Study” are: • Half of the farmers surveyed are seeking off-farm employment • 74% will switch to generics or change brands of crop protection …

Agribusiness, Audio, Farming, Marketing

New Cooperative Research Program for Sorghum

Lizzy Schultz

The Sorghum Checkoff, Kansas Grain Sorghum Commission and Kansas State University (KSU) have entered into a cooperative agreement to increase grain sorghum productivity and expand markets by 2025. Coordinated efforts for the Collaborative Sorghum Investment Program will begin April 1st, 2016, and operate through the Center for Sorghum Improvement at KSU. Results will impact sorghum producers throughout the country. “After …

Ag Group, Agronomy, Marketing, Research, sorghum, University

The Great Grain Marketing Debate

Lizzy Schultz

Grain marketing was at the center of many educational sessions during the 2016 Commodity Classic, as the stressful state of the economy has made it imperative for farmers to have a clear understanding of grain marketing. One session at this year’s event, the Great Grain Marketing Debate, offered attendees a valuable panel discussion on grain marketing strategies for 2016. One …

Ag Group, Audio, Commodity Classic, Corn, Grains, Marketing, Monsanto

Ag Marketing Advice from Buzzfeed VP

Lizzy Schultz

The 2016 Dairy Strong conference featured a variety of exceptional keynote presentations, with many presenters coming from outside of the agriculture sector, but few would argue that any of them made as strong of an impact as Jonathan Perelman. Perelman is the Head the Digital Ventures at ICM Partners, the former Vice President of Motion Pictures at Buzzfeed, the former …

Ag Group, Audio, Communications, Marketing, Media, Technology

Comedian Damian Mason at #PotatoExpo

Cindy Zimmerman

Damian Mason is a very popular, very funny speaker for agricultural groups that we’ve heard several times at different events but he always has a serious underlying message for his audience. One topic he hit on at the Potato Expo last week was the organic trend. “I’m not anti-organic, I’m actually pro-organic because it’s a profitable niche and it gives …

Audio, Marketing, Nufarm, Potato

The Debut of Sage – A Creative Marketing Agency

Jamie Johansen

BCS Communications has changed its name to Sage, A Creative Marketing Agency. The name change reflects a new strategic direction and personality of the agency nearly 13 years after it was founded by company partners Leigh Ann Cleaver and Kelly Schwalbe. Last night the team celebrated the change and I took the opportunity to chat with them both. Leigh Ann …

Advertising, Agribusiness, Audio, Communications, Company Announcement, Marketing, Public Relations