The Modern Global Foodie – Are You Marketing to Them?

Jamie Johansen

Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …

Agribusiness, Audio, Food, International, Marketing, Soybean, USSEC

NAMA Professional Development Award Winners

Jamie Johansen

NAMA announced the winners of the 2016 Professional Development Awards. Each year, NAMA recognizes industry leaders at the very top of their respective fields. These prestigious awards acknowledge excellence in the areas of marketing communications, public relations and sales. The 2016 Marketing Communications award recipient is Marcy Tessman, President and Partner at Charleston|Orwig. In her tenure with Charleston|Orwig, she has …

Ag Group, Award, Marketing, NAMA

Marketing Peanuts to Millennials

Cindy Zimmerman

Southern Peanut Growers Executive Director Leslie Wagner and National Peanut Board Senior VP of Marketing Ryan Lepicier teamed up at the opening session of the 18th Southern Peanut Growers Conference to talk about what they are doing to market peanuts to the important millennial generation. “Those of us who have millennials in their life know that they get their information …

Audio, Marketing, Peanuts, SPGC

The Power of the One Ford Plan

Lizzy Schultz

Alan Mulally, former president and CEO of Ford Motor Company, addressed a packed audience in Rupp Arena at the opening session of ONE: The Alltech Ideas Conference, where he received the 2016 Alltech Medal of Excellence for his ability to build a strong team and create prosperity in a company during a time of economic crisis. With his team focused …

Ag Group, Alltech, Award, Economy, Financial, Marketing

LPC Selects Finalists for 2016 Forrest Bassford Award

Jamie Johansen

The Livestock Publications Council (LPC) have announced the four young agricultural journalists have made the cut for the 2016 Forrest Bassford Student Award competition to be held at the Ag Media Summit in St. Louis, Missouri, July 23–27. The award, sponsored by Alltech, supports the journalists’ travel fees and participation at the LPC annual convention as well as the 18th …

Ag Group, Alltech, Award, Journalism, LPC, Marketing

2016 NAMA Student Marketing Competition Winners

Jamie Johansen

I hope we have all recovered from all the happenings during the 2016 Agri-Marketing Conference. But I will go out on a limb and say the students who have spent the last year preparing for the student marketing competition and won are still on cloud nine. Congratulations to the University of Wisconsin-Madison students for taking those 1st place honors. The …

Ag Group, Marketing, NAMA

Fanger Awarded Agri-Marketer of the Year

Jamie Johansen

Dan Fanger was awarded the 2016 National Agri-Marketing Association (NAMA) Marketer of the Year earlier this year and during the “From the Ground Up” Agri-Marketing Conference he was presented with his award. Fanger, who is the Vice President of Sales and Marketing at Unverferth Manufacturing, Co., Inc., has earned this honor for his outstanding accomplishment in agri-marketing. The award has …

Ag Group, Audio, Marketing, NAMA

Corn Prices Projected to Decrease

Kelly Marshall

While optimists hoped the increased demand for ethanol would help drive corn prices, the USDA reports say it won’t be enough to off-set other factors.  Demand estimates are lower by 24 million bushels of corn, and ending stocks are higher by 25 million bushels.  Production estimates remain unchanged from March. “U.S. corn farmers have indicated their intention to grow another …

Ag Group, Corn, Marketing, Markets, NCGA, USDA

Study Shows How Farmers are Dealing with Downturn

Cindy Zimmerman

J.L.Farmakis, Inc has just released a new research study conducted in February by Millennium Research that shows plans farmers are making this year in reaction to lower commodity prices. Among the findings of the “Farmer Speaks Study” are: • Half of the farmers surveyed are seeking off-farm employment • 74% will switch to generics or change brands of crop protection …

Agribusiness, Audio, Farming, Marketing

New Cooperative Research Program for Sorghum

Lizzy Schultz

The Sorghum Checkoff, Kansas Grain Sorghum Commission and Kansas State University (KSU) have entered into a cooperative agreement to increase grain sorghum productivity and expand markets by 2025. Coordinated efforts for the Collaborative Sorghum Investment Program will begin April 1st, 2016, and operate through the Center for Sorghum Improvement at KSU. Results will impact sorghum producers throughout the country. “After …

Ag Group, Agronomy, Marketing, Research, sorghum, University