ZimmCast 614 – Golden ZimmComm Mic Interviews

Chuck Zimmerman

This week’s program features interviews that Cindy and I did during the 2019 Agri-Marketing Conference in Kansas City. The Golden ZimmComm Microphone got a workout! At the beginning of this episode you can hear from Sheri Seger, DTN/The Progressive Farmer, outgoing NAMA President and Scott McClure, Brighton, incoming NAMA President. After that I’m sharing all of the other interviews we …

Audio, Marketing, NAMA, ZimmCast

New CEO Joins Beck Ag

Carrie Muehling

Richard Bettison began his new role as CEO of Beck Ag on April 8, just in time to attend the Agri-Marketing Conference in Kansas City last week and become a new member of the ZimmComm Golden Mic Club. Bettison said he has known Beck Ag as a customer and now looks forward to working with an incredibly talented group of …

Marketing, NAMA

Text 24365 to Donate to NAMA Foundation

Chuck Zimmerman

With the NAMA (National Agri-Marketing Association) Foundation serving 33 student chapters, your support has never been more important. Here is a new way to donate. Please text “NAMA” to 24365 to donate to the foundation and support Student NAMA! That will text you back a link to click on and donate via Paypal. Simple. Quick. Try it now.

AgWired Animal, AgWired Precision, Education, Marketing, NAMA

ZimmCast from 2018 NAMA Fall Conference

Chuck Zimmerman

This week the ZimmCast, sponsored by GROWMARK, will focus on the 2018 National Agri-Marketing Association Fall Conference. With 195 registered this was a very successful conference and one of the largest. From the comments I was hearing and from my own viewpoint it was also one of the best programs I can remember. The theme was Grow North – Bringing …

Audio, Marketing, NAMA, ZimmCast

IFIC Foundation Survey Results on Bioengineered Food Labeling

Chuck Zimmerman

As a foodie kind of person a new survey by the International Food Information Council Foundation (IFIC) has some very interesting results. There is a lot of information in the report. It is titled, “Research with Consumers To Test Perceptions and Reactions To Various Stimuli and Visuals Related to Bioengineered Foods.” Here is a short note about the findings to …

Food, GMO, Marketing, USDA

Incredibles 2 Makes Super Hero Eggs

Cindy Zimmerman

The American Egg Board (AEB) cooked up an eggciting promotional sponsorship of Disney-Pixar’s “Incredibles 2” that has audiences scrambling for new “How Do You Like Your Eggs?” recipes reflecting each of the film’s character’s unique personality or super power. The film has made the Incredible Egg into a nutrition super hero! “We are excited for The Incredible Egg to have …

AgWired Animal, Audio, Marketing

ZimmCast With New #GoldenMic Club Members

Chuck Zimmerman

During the Agri-Marketing Conference the ZimmComm Team welcomed new people to the #GoldenMic Club. In our Connection Point booth we were set up to record interviews with attendees and I’m featuring a few of them in this week’s program and in weeks to come. This week you’ll hear Jamie Johansen interview: Stephanie Stalans, Helena Agri-Enterprises University of Wisconsin, Madison NAMA …

Audio, Marketing, NAMA, ZimmCast

Student NAMA Chapters Compete & Learn

Jamie Johansen

The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off. The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you …

Ag Groups, Agribusiness, Audio, Marketing, NAMA

NAMA Honors Years of Service to Agri-Marketing

Jamie Johansen

Each year the National Agri-Marketing Association (NAMA) recognizes industry leaders at their annual Agri-Marketing Conference. This year a new award was added to the line up. The Ag Association Leader of the Year award recognizes outstanding achievement in association or commodity organizations. Kendal Frazier, National Cattlemen’s Beef Association CEO, took home the debut honor. Frazier’s tenure with NCBA began in …

Ag Groups, Agribusiness, Marketing, NAMA

The Best of the Best at #NAMA18

Jamie Johansen

The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …

Ag Groups, Agribusiness, Audio, Marketing, NAMA