One of the biggest client-customer programs offered at the John Deere Agritechnica exhibit is the iSolutions program. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, explains that AMS technology is well known in both North America and Europe, but the technology is less understood in Europe. He says iSolutions is meant to explain …
Europe is Crazy for Combines
John Deere offers five times as many combines in Europe as it does in North America. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says combines are a popular product in Europe with John Deere offering 5 different lines of combines, with a total of 27 different models. John Deere’s newest series, the …
John Deere Committed to Consumers at Agritechnica 2007
It’s hard to miss the eight moving, hi-definition flat screen T.V.s, the blonde German actor, and the big moving E Premium Series tractor on the John Deere stage. The screens, actor and tractor would put on a show regularly throughout the day highlighting the key products and technology Agritechnica attendees will find at the John Deere exhibit from November 13 …
Road Savvy Sprayer
The technology behind the 730 series sprayers is child’s play for Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East. Paul says these sprayers can retract to dimensions suitable for road travel at the push of a button. The 730i series sprayers can also travel up to a speed of about 12 mph in …
Self-Propelled Sprayer Debuts on Consumer Market at Agritechnica
John Deere has officially introduced its first ever self-propelled sprayer for the European market, the 5430i, as one of the latest options in sprayer technology at Agritechnica 2007. The Manager of John Deere advertising in Africa, Europe and the Middle East, Paul Leathem, says European business is moving away from mounted sprayers and is demanding more self-propelled technology. He says …
E Premium Pride
John Deere’s E Premium Series tractors are the first designs to introduce an electrical power network for operating tractors. The new electrically powered generator produces up to 20 kW of electric power at an engine speed of 1800 rpm. In an earlier post, I detailed just how this new electric power system works. But, our group of reporters traveling with …
Agritechnica Creates Company-Consumer Dialouge for John Deere
It’s not ALL about showing off at the world’s largest farm machinery show. At least, not for John Deere. Sure, the event is a forum meant to showcase products from competitors throughout Europe. But for one of two presidents of the John Deere worldwide agricultural operations, Mark von Pentz, Agritechnica also gives companies like John Deere the chance to hear …
New Look for John Deere at Agritechnica 2008
The preview days for Agritechnica 2007 suggest that John Deere is going to be rather busy at the event this year. Typically, the preview days are reserved for media, honored guests and participants who don’t mind paying triple the normal entrance fee. But, the high-dollar tickets didn’t manage to keep a steady crowd away from John Deere’s revamped exhibit. Dr. …
Factory Fresh
There’s nothing like a fresh coat of crisp, bright green and a sassy, bold yellow to give real meaning to the term “factory fresh.” But, our group of reporters got to see more than just fresh paint on our tour of the John Deere facilities in Mannheim. We saw workers grinding out gears and assembling the nuts and bolts of …
Getting to Know John Deere in Germany
John Deere Werke Mannheim just celebrated it’s 50th year last year and Dr. Oliver Neumann says that milestone marked some remarkable accomplishments for John Deere. The most notable, Oliver says, is John Deere’s strong presence in the European market. Oliver says in the past 5 years, John Deere has nearly doubled its sales in the European market. European Beginnings It …