Deere to Sell Crop Insurance Business to FMH

Cindy Zimmerman Leave a Comment

Deere & Company has announced an agreement to sell its crop insurance business, subject to regulatory approval, to Farmers Mutual Hail Insurance Company (FMH) of West Des Moines, Iowa. The action is a result of Deere’s previously announced review of strategic options for the crop insurance business. The agreement will result in Deere selling both John Deere Insurance Company and …

Insurance, John Deere

John Deere Opens Tractor and Engine Museum

Cindy Zimmerman

The John Deere Tractor & Engine Museum in Waterloo, Iowa officially opened its doors to the public this week with a focus on engaging visitors in the history of tractor and engine design and manufacturing. “Tractors and engines have been and continue to be important to John Deere’s success,” said Dawn Hendershot, Project Manager. “We are pleased to share the …

Equipment, John Deere, Tractor

John Deere Picks McCormick Company for Marketing

Cindy Zimmerman

John Deere today announced the selection of McCormick Company as its marketing agency for John Deere agricultural equipment media and creative projects, and John Deere Financial’s agribusiness market. The relationship will be managed from McCormick’s Kansas City and Des Moines offices. “It’s a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere …

Advertising, Agency, Agribusiness, John Deere

Slovakian Journalist Wins IFAJ Star for Ag Journalism

John Davis

Slovakian journalist Jozef Sedlák was recently named the winner of the coveted IFAJ Star Prize in Agricultural Journalism for his story, “Food Does not Come from Supermarket Shelves,” which was published in the weekend edition of the Pravda daily newspaper. Judges said they were captivated by the entrepreneurial story of a young Slovak farmer Pavel Petránek, a turkey breeder from …

IFAJ, International, John Deere, Journalism

John Deere Has Green Fever at NAFB

Leah Guffey

National Association of Farm Broadcasting’s Annual Trade Talk allows the chance to sit down with multiple exhibitors. I stopped and talked with Barry Nelson at the John Deere exhibit and they are highlighting the Green Fever Sweepstakes where the grand prize is: $25,000 Landscaping makeover, plus your choice of: a Gator™, a ZTrack™ Mower, 1 Family Tractor, or Signature Series …

Audio, John Deere, NAFB, Tractor

John Deere Connects with JDLink™

Leah Guffey

Last week during National Association of Farm Broadcasting’s Annual Trade Talk I visited with Beverly Flores, Integrated Communications Manager with John Deere. She tells me about the MyJohnDeere Operations Center with intuitive, easy-to-use tools for customers to manage their machinery and develop agronomic insights. Data can be uploaded securely using backup tools or right from the field using JDLink™ and …

Audio, John Deere, NAFB, Precision Agriculture

Smart Data Best for Decision Making

Chuck Zimmerman

The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehouse of information. One of John Deere’s partner companies definitely …

Agribusiness, Audio, John Deere, Precision Agriculture

John Deere Reaches Out to Developers

Chuck Zimmerman

This morning John Deere kicked off what’s becoming an annual conference for developers. The 2014 Develop with Deere conference brings together dealers, independent agricultural software application developers and John Deere staff primarily from their Intelligent Solutions Group. Kicking things off was a keynote presentation by Pat Pinkston, Vice President, Technology and Information Solutions, Agriculture and Turf Division. Pat talked about …

Agribusiness, Audio, John Deere, Precision Agriculture, Video

Digital Storytelling from Deere

Chuck Zimmerman

During the Bayer CropScience Corn and Soybean Future Forum, Than Hartsock, John Deere, did some digital storytelling. In fact, his presentation was titled, “Digitalization – next level of corn and soybean cropping.” Than talked about how John Deere is developing new tools to deal with ways for farmers to make more money from their crop. This includes all the things …

Agribusiness, Audio, Bayer, John Deere, Precision Agriculture