In celebration of June Dairy Month, efforts by the National Milk Producers Federation to revitalize the REAL® Seal are taking a big leap forward this month. A new campaign is being launched that allows consumers to learn more about the benefits of real, American-made dairy products and foods made with them, using a new Facebook page, blogger outreach and digital advertising.
The REAL Seal Facebook page creates a new voice and visual feel to engage target audiences, especially moms and heads of households, encouraging them to buy dairy products and foods containing dairy products. The page’s content includes interactive updates, multimedia presentations, contests, polls, and quizzes. One of the elements of the launch later in the month will be a “Name the Character” contest for a new, animated REAL Seal cartoon character. It can be viewed on the REAL Seal website.
Reaching out to bloggers writing about the mom/parenting, food/cooking, health/wellness, and lifestyle topic areas will generate online conversation and awareness surrounding the REAL® Seal campaign and lead consumers to official REAL Seal web pages. In July, a special Buyer’s Guide section will be added to the REAL Seal website, where consumers will be able to go to find dairy products and foods made with dairy products that are using the REAL Seal, as well as restaurants that serve only REAL dairy products. REAL Seal users will have the option of providing links to their company’s website as well.