This is the last trade show setup picture.
The Cattle Indusry Convention Trade Show is still in the setup stage. The big rigs and carpet rollers are working hard to get it all ready.
As the action starts to heat up here at the Cattle Industry Convention the media is rolling in. It was a little lonely here in the media room yesterday but a lot of reporters have arrived and some of them are even working!
One of the main organizers of the Cattlemen’s College here at the Cattle Industry Convention is Tom Woodward, a cattleman from Texas. I interviewed Tom during a break in the session today. He talks about why they chose this venue this year and the importance of the program which is focusing on the low stress handling of cattle.
Today at the Cattle Industry Convention it was time for the Cattlemen’s College. This year it was held (still going on actually) at the National Western Events Center. They decided to have some live demonstrations about cattle handling. I watched the “Use of Stock Doges in a Low-Stress Manner” session. These are some well trained dogs.
Cattlemen’s Beef Board CEO, Monte Reese talks about why they decided to blog the convention in an interview I conducted with him this afternoon. He starts out providing an overview of the convention as it relates to the Beef Checkoff.
I interviewed Jay Truitt, NCBA Vice President of Government Affiars, (pictured on left) about the issues affecting cattlemen.
As I was wandering around I ran into the National Beef Ambassador Team.
Although it is early in the week, there are meetings already in progress for the early birds. This is the NCBA Allied Industry Council and New Product Council getting together to hear the latest.
Registration is light this afternoon as cattle producers begin showing up and checking in.