Baxter Black Is Environmentally Friendly

Chuck Zimmerman

In a highly applauded encore appearance, Baxter Black, entertained at the CBB annual dinner. Baxter is the voice of Checkoff producer communications radio spots. He says it’s very important for producers to know what’s going on with their investment. One observation he made when I spoke with him is how things get done here. He says it’s stunning to him …

Audio, Cattle Industry Conference

Beef Quality Assurance Awards

Chuck Zimmerman

The first ever winners of the BQA Award were announced today. Quality. It’s not only a word written in an instruction manual but a responsible action – one must live it and then teach it. That was the underlying theme this week as two producers were honored with the national Beef Quality Assurance (BQA) award, created to recognize outstanding beef …

Ag Groups, Audio, Beef, Cattle Industry Conference

Educating Children About Animal Agriculture

Chuck Zimmerman

Inspirational speaker and writer, Rebecca Long Chaney, is working on a series of agricultural education books for pre-schoolers and elementary school children. Here she’s seen with her exhibit at the Cattle Industry Summer Conference. The book she’s promoting will be available through her website soon. This first book, which she had for sale, is written from the perspective of her …

Audio, Cattle Industry Conference

Beef Budget Blues

Chuck Zimmerman

Tom Ramey, CBB’s CEO sure has his hands full dealing with some challenging times for the Checkoff. This morning he made a presentation at the second general session of the Summer Conference. You can listen to his presentation below. I also interviewed Tom and found out that there are two main issues of special importance to the Checkoff here at …

Ag Groups, Audio, Beef, Cattle Industry Conference

Web Savvy Beef Ambassadors

Chuck Zimmerman

The red-shirted Beef Ambassadors have been wandering the halls here at the Summer Conference. I spoke with two of them this morning, Leticia Varelas, NM (L) and Jennifer Rassler, PA. They wanted to make sure I pointed people to their blog: Raising The Steaks. I hope you’ll take some time to see what these ambassadors of the industry are doing. …

Ag Groups, ARC, Beef, Cattle Industry Conference

MyBeefCheckoff.com Launch and Zimfo Bytes

Chuck Zimmerman

The Zimfo Bytes you see several times a week have been a very well received feature of AgWired. It allows us to post more nuggets of news to help keep the agrimarketing community informed. Melissa Slage, Cattlemen’s Beef Board, is the author of Zimfo Bytes. She’s pictured with Lynn Heinze at yesterday’s CBB Admin Subcommitte mtg. This morning I talked …

Ag Groups, Beef, Cattle Industry Conference

Cattlemen’s Beef Board Down To Business

Chuck Zimmerman

The Cattlemen’s Beef Board Administration Subcommittee got things started here at the Cattle Industry Summer Conference in Denver today. I spoke with CBB Chairman, Dave Bateman, about what we can expect to see happen during this meeting. Dave says that producers come together here at the summer meeting to do the work of the industry. He says that the committee …

Ag Groups, Audio, Beef, Cattle Industry Conference