“It’s obviously been a year of identity,” said outgoing Federation chairman David Dick of Sedalia, Missouri (pictured right). The proposal the Federation developed last year, which was approved by the CBB and NCBA during the convention, outlines how joint checkoff committees will function in the future. “Basically it allows us to start building a new committee structure.”
David says he’s satisfied with the changes that have been made and the identity that has been put forth for the Federation and he is especially grateful for his fellow executive committee members who worked many long hours over the past couple of years to make it happen.
One of those who has worked closely with David for the past two years is the new chairman of the Federation – Craig Uden, a cow-calf producer and feeder from Elwood, Neb. “In the Federation we act as a team,” he said. “We utilize the people who dedicate their time and efforts into making this industry better and moving the needle on beef demand and the only way to do that is with a team approach.”
The Federation is made up of the 45 state beef councils that collect the $1 per head national beef checkoff but its roots stretch back to the days of voluntary state checkoffs. “Back in the 60s, on a voluntary basis, a lot of these beef councils wanted to pool their money together, and that was kind of the basis for the Federation,” Craig said.
That cooperative spirit remains the primary mission of the Federation, the sharing of beef checkoff dollars from states that have large cattle populations, like Nebraska, with the national effort or states like New York that have less cattle but a larger consumer population.
The Federation team also now includes Richard Gebhart of Claremore, Oklahoma as vice chairman. Newly elected to represent the Federation as regional vice presidents on the NCBA executive committee are Garry Wiley of Michigan, Clay Burtrum of Oklahoma and Sid Viebrock of Washington who join existing RVPs Jennifer Houston of Tennessee, Terri Carstensen of Iowa, Jane Frost of New Mexico and Becky Walth of South Dakota, as well as Richard Ayers of New York who is the new veal representative.
International trade, cattle payment efficiency and herd health were among the key policy issues members of the National Cattlemen’s Beef Association approved as resolutions during the Cattle Industry Convention last week in Nashville.
Regarding international trade, a resolution was passed that codified NCBA support of a Trans-Pacific Partnership (TPP) that removes tariff and non-tariff trade barriers for U.S. beef to participating countries, which include Australia, Brunei Darussalam, Chile, Malaysia, New Zealand, Peru, Singapore and Vietnam.
Another resolution that was passed encourages a more efficient payment system for fed cattle in light of the recent announcement by the U.S. Postal Service that first class mail delivery will slow in the future which could cause problems for the efficient delivery of payment for cattle.
Regarding herd health, the current management of bison on federal lands by the Department of Interior has raised concerns among cattle producers so NCBA members passed a resolution opposing the relocation of any bison outside the current Greater Yellowstone Area management area, the expansion of that area and any increase in the currently authorized bison population.
“There’s a whole lot of market signals in place for growth in this industry,” Forrest Roberts said in his report to the NCBA membership during the annual business meeting at the Cattle Industry Convention on Saturday morning. “NCBA is riding a wave of momentum.”
Forrest notes that NCBA has a strong financial and leadership foundation and the relationship between NCBA and the Cattlemen’s Beef Board is also strong. “Let me leave no doubt – we are working together very well,” Forrest said about the policy and checkoff organizations.
He outlined goals for the coming year as increasing consumer demand and proving the sustainability of cattle production, creating new trade opportunities in international markets, and pursuing the policy priorities of removing the livestock title in the 2012 farm bill and getting permanent estate tax relief.
I also interviewed Forrest about the record attendance at the meeting of 8,217 cattle industry members. “The sense that I’ve gotten from folks all across the U.S. this week has been a lot of optimism about the future of this industry,” he said, noting that is the case even with the severe drought in Texas that helped contribute to the lowest cattle numbers since 1950. He expects to see those number go back up again pretty quickly. “I can see us maybe moving from 30 million head to 35 here in the next 5-6 years,” he said. “The demand is there for our product.”
Jill Ginn of Texas addressed the general session of the Cattle Industry Convention last week as one of her last acts as the 60th president of the American National Cattlewomen (ANCW).
“I’m proud to say that this national voice has had a major impact with consumers, politicians and other cattle producers for 60 amazing years,” Jill said. “In 2011, nearly 1600 ANCW members, representing 28 state affiliates, committed to continue our legacy.”
She noted that ANCW’s primary focus is to mobilize their network of volunteers to engage in conversations with consumers and youth about topics ranging from cooking to animal well-being.
Jill has been a cattle buyer for Excel and is currently a territory manager for Novartis Animal Health and she has served in officer positions for various cattlewomen associations.
Jill is now past president of ANCW as Tammi Didlot of Oklahoma was elected the 61st president during the organization’s 2012 Annual Meeting in Nashville.
From left to right, they are: President J.D. Alexander from Pilger, Nebraska; President-Elect Scott George from Cody, Wyoming; and Vice President Bob McCan of Victoria, Texas.
We already heard from J.D. and now immediate past president Bill Donald, but below is the audio from J.D.’s executive committee report at the NCBA membership meeting Saturday morning. He makes a great analogy there between great cowboys who can spot a sick animal before it even knows it’s sick, and the great cowboys working for NCBA in Washington DC who are able to know “if there’s something brewing that may have an effect on our industry.”
President-elect Scott George is primarily a dairyman in a family partnership that also includes a small cow-calf operation and breeding business. “Cattle are our whole business,” he says, adding that he has never been more optimistic about the industry. “Demand is good, both domestically and internationally, so we’ve got some great opportunities, great prices and that should remain for several years.”
Scott says issues NCBA will be focused on in 2012 are the estate tax, transportation issues and a new farm bill.
Bob McCan oversees the cattle and recreational hunting and wildlife operations for his family’s company, McFaddin Enterprises in Texas. He was NCBA policy division chairman for 2011 and is proud of NCBA’s accomplishments in Washington last year.
Bob reports that membership for NCBA is just a tick above 24,000 now, starting to head back up after a drop when dues were raised last year to $100. “With the service that you get and the representation that you get, that’s not a whole lot,” he said, noting that members get lots of discount deals with companies like Roper, John Deere, New Holland and others. “There’s just not a whole lot of reason not to shell out $100, especially with the cattle market we’re looking at now.”
They were excited yesterday when attendance at the Cattle Industry Convention beat the old record of 6,862. But people just kept coming in and registering on-site after that – adding at least another 1200 to the total by Friday afternoon. The last I checked, attendance was over 8,100.
People were still signing up when I passed through the registration area after noon today. I talked to a few of them and most were from somewhere in Tennessee, like Retha and Johnnie Marlin who drove down from Springfield, which is just about 30 miles due north of Nashville.
“This is our first, we just heard about it,” Retha told me as she was waiting to get their name badges. “Next time, we’re going to Tampa and we’ll go for the whole thing!”
The Marlins own J&J Farms in Springfield where they raise feeder cattle and ship them to Kansas. “My husband’s a banker and we’ve raised cattle for years but hopefully when he retires we can just do this full time,” said Retha.
The Masonic Village Farm, which has been in operation for more than 100 years, raises 180 cow/calf pairs, maintains a feedlot that finishes approximately 200 steers annually, grows corn, soybeans and hay land. The Village implements rotational grazing to maintain its pastures; uses manure from feedlots to fertilize its fields; and innovative watering systems throughout the farm. Additionally, the farm invites the public to tour the facilities and learn more about the possibilities of stewardship in agriculture.
The Masonic Village Farm was winner for Region 1. The other regional winners who were recognized during the Best of Beef breakfast this week were: Region 2 – Daigle Farms of Ragley, LA; Region 4 – Matador Ranch in Matador TX; Region 5 – M/M Feedlot of Parma, ID; Region 6 – Della Ranches in Grouse Creek, UT; and Region 7 – Center of the Nation Cattle Company of Newell, SD. Region 3 – which includes Illinois, Iowa, Missouri, and Minnesota – did not have a winner for 2011 because there were no applications from that region last year.
It’s that weird transition time of the year for the leadership of the National Cattlemen’s Beef Association when one president is moving in while the other is moving out.
These two guys – still current president Bill Donald of Montana and soon-to-be president J.D. Alexander of Nebraska – are just about as different as night and day. For example, while pony-tailed Bill is most at home riding the range on horseback, J.D. prefers taking to the highway on a Harley. But the two have become fast friends over the past year serving together on behalf of all cattle producers.
“It was a proverbial whirlwind,” Bill says about his year as president. “I have traveled 120-some thousand miles and been gone about 250 days from home, but I’ve enjoyed it a lot.”
Bill is happy to have served as president during a great year for the cattle industry, with good prices and record exports, and the passage of three new free trade agreements to help increase exports even more.
J.D. is just as happy to be riding an optimistic industry wave in this year and he is excited. “It’s hard to fathom that we are seeing the lowest herd numbers in my lifetime and at the same time we’re seeing some of the best prices,” he said, noting that one of the challenges for the industry will be keeping demand up.
He says among the biggest issues that NCBA will be working on in 2012 is permanent death tax relief. “In our industry, we build up a business but we don’t ever sell out. We always try and turn it over to our next generation,” J.D. says. “We’ve got to make sure we don’t have a government tax situation that doesn’t make that possible.”
As Congress considers a 2012 Farm Bill, the top priority for the National Cattlemen’s Beef Association is to eliminate the livestock title, according to NCBA Executive Director of Legislative Affairs Kristina Butts.
“The livestock title was new to the farm bill in 2008 and it brought us things like Country-of-Origin-Labeling, a national animal ID system and the GIPSA proposed rule that we’ve been working on for the last few years,” Kristina said during the NCBA Policy Division meeting at the Cattle Industry Convention this week. “Our membership felt pretty strongly that this portion should be removed entirely from the farm bill.” After discussions with agriculture committee leadership, Kristina says they do feel pretty confident that will be accomplished.
At the same time, Kristina says NCBA is advocating a strong conservation title with adequate funding.
According to NCBA-PAC Chairman Phil Hardee of Alabama, the 2012 presidential election may very well be the most important election of our time.
“If we believe in less government, lower taxes and the free market system, we need to do all we can to maintain a conservative majority in the House and get a majority of conservatives in the Senate,” Phil said during an update of the NCBA Policy Division, noting that right now only about 5% of NCBA’s membership contributes to the organization’s political action committee. “In an ideal world, everyone would be chipping in to the PAC.”
The goal of NCBA is to raise $1 million per election cycle – every two years – and they need to step up donations to meet that goal this year. The live auction raised over $60,000 and the silent auction at the trade show will help as well, but a guy named Jack Daniels is also helping to put some money in the pot during the Cattle Industry Convention.
“For $100 donation you get a bottle of Jack Daniels whiskey with an NCBA medallion on it,” Phil said. Cases of the special edition Jack Daniels and other special NCBA-branded whiskey items were also sold during the live auction.
Kyle Bauer, general manager of KFRM radio in Kansas was the emcee of the “Best of Beef 2012″ awards Thursday morning at the Cattle Industry Convention in Nashville.
Among the many awards presented were – National Retail Beef Backer, Foodservice Beef Backer, Beef Quality Assurance, Excellence in Communications, Trailblazer, National Stocker, NCBA Top Hand Club, the Max Deets Leadership and CME Group Beef Industry Scholarship awards, and Environmental Stewardship regional winners. Check out the 2012 CIC photo album to see pictures of pretty much all of the winners.
AgWired, with our parent company ZimmComm New Media, was proud to sponsor the NCBA Excellence in Communication awards for the second year of their existence. The awards recognize communications professionals from NCBA state affiliate organizations and cattle breed associations, as well as an agricultural journalist. The recipient of the 2011 Excellence in Communications and Public Relations for a state affiliate is Carmen Fenton, director of public affairs for the Texas and Southwestern Cattle Raisers Association (TSCRA) and for a breed affiliate is Angie Stump Denton, director of communications for the American Hereford Association (AHA).
Pictured with me and NCBA Communications guru Mike Deering is the winner of the 2011 Excellence in Agricultural Journalism award – Pete Crow, publisher of the Western Livestock Journal (WLJ). Crow’s family has been publishing WLJ every week since 1922.
All of the communications award winners will also be recognized at the media reception this evening.
At about 9:00 this morning, Jesse Womack from San Antonio, Texas was filling out an on-site registration form to attend his very first Cattle Industry Convention.
Little did he know that he would become the 6,836th registrant for the convention – a new attendance record that will be beat many more times over today as the line for on-site registration was still long at 11:00 am. There will likely be well over 7,000 cattle industry members here in Nashville when it’s all said and done.
Less than an hour after he registered, Jesse joined National Cattlemen’s Beef Association (NCBA) president-elect J.D. Alexander of Nebraska on stage at the convention’s second general session. For being the record-setter Jesse will get free registration for the convention next year in Tampa.
J.D. noted that 2011 was a pretty good year for the cattle industry, but challenges remain ahead for producers. “I pledge to you that my top priority as your president is to do all I can to build beef demand and producer profitability. This can only be accomplished if we are allowed to operate without government intervention and, most importantly, if decisions are made to ensure future generations are able to take over our family businesses,” Alexander said. “The death tax is the biggest deterrent to young people returning to the cattle business. What we need now are jobs, a stable economy and food for a growing global population. Leaving the next generation to choose between a life they love or the inability to pay the estate tax is not something we will tolerate.”
Just prior to the opening general session of the Cattle Industry Convention, the U.S. Labor Department announced that a proposal which would have barred children from many on-farm tasks will be revised to allow broader exemptions for parents who own or run agricultural operations.
“I have got a news flash for all of you,” said National Cattlemen’s Beef Association (NCBA) president Bill Donald as he took the stage and shared the news with some 6,000 cattle industry members from around the country who broke into applause. “That is big news. Your voices were heard – our voices were heard. This goes right to the very fiber of who we are in this country.”
Donald noted that HR departments love to hire farm kids to fill positions “because they have a work ethic. They don’t just sit on their butts and play video games. They do their chores before they catch their school bus and do them again when they get home.” Bill’s comments and the crowd’s reaction will be the next segment of “Bill on Beef”!
The proposed rules would have prevent children younger than 16 from using most power-driven equipment on farms and prohibit anyone under 19 from working in grain bins, stockyards and feedlots.
The need for more training of meat-counter employees became evident after Merck Animal Health conducted a series of consumer panels that revealed consumers identify the staff behind the counter as experts. “The consumer that goes to the retail store today still sees the person behind the counter in a white coat as the butcher and they expect them to have vast knowledge of the beef products they’re selling,” said Kyle Pfieffer with Merck Animal Health, who notes that the need for training was quickly confirmed during retailer discussions.
The Better Beef Sales program includes six video segments and takes about two hours total to complete. To learn more about the Better Beef Sales retail education program, visit www.beefretail.org.
Listen to Kyle’s comments, along with Melissa Tessitore and Trevor Amen of NCBA as they introduce “Better Beef Sales” on Wednesday at the Cattle Industry Convention in Nashville: Better Beef Sales Introduction
Agriculture won a few battles in the dust-up over farm dust regulation last year, but it remains to be seen who will win the war.
Farm dust regulation ranks high on the list of policy priorities for the National Cattlemen’s Beef Association in 2012, with the goal of getting the Farm Dust Regulation Prevention Act that was introduced last year passed by Congress and signed by the president. “The bill did pass the House of Representatives by a very commanding margin and very strong bi-partisan support,” said NCBA Deputy Environmental Counsel Ashley Lyon. “It is in the Senate and we are looking for ways to get a vote on this bill.”
Ashley says the big problem is that the president has already threatened to veto the bill. “The president continues to say that regulation of farm dust is a myth and he does not want any authority taken away from EPA,” she said. “It is not a myth, it is very real.”
The good news is that EPA Administrator Lisa Jackson has said she plans to retain the current dust standard instead of doubling it as was proposed in some early rulemaking drafts. “But we still are pushing the legislation because it would be a permanent fix instead of just a five year fix,” said Ashely.
Cattle producers raised a lot of money to help the All American Beef Battalion (AABB) feed steaks to our soldiers.
During the Mile High Classic Red Angus Sale on Sunday, Jan. 8, in Denver, Colo., joint owners of the bull, Crs Diamnd 21 Gun Salute, donated him back to the cause and raised another $24,250 for AABB – totaling nearly $37,000 raised for the project including the bull’s original sale and donations.
Pictured are (Left to right) Red Angus breeders Barry Horsley and Cheramie Viator presented a check to National Guard Sgt. Dave Callahan who represented all the soldiers who benefit from the All American Beef Battalion steak feeds. Jim Odle (right), purchased possession of the bull, 21 Gun Salute.
Mike Miller has been appointed senior vice president of Global Marketing and Research at the National Cattlemen’s Beef Association (NCBA). Most recently Miller was chief operating officer of Cattle Fax.
In his new role Miller will be responsible for staff leadership of NCBA departments focused on developing and executing the plan of work funded with beef checkoff dollars. Those departments include Planning and Evaluation; Market Research; Research, Education and Innovation; Issues Management; Consumer Marketing; and Channel Marketing. Miller will take over his new responsibilities Jan. 30.
Miller has been COO of Cattle Fax since 2007, analyzing company operations to meet Cattle Fax objectives, and directing and coordinating the organization’s financial and budget activities. He also served as Cattle Fax director of research and business development from 1996 to 2006. He was a marketing consultant for Elanco Animal Health in 2006-07, and served as a sales associate for Rhone Poulenc Ag Company from 1990-96. Miller received his B.S. degree in agriculture business from Colorado State University.
The new chairman of the American Farm Bureau Federation Young Farmers & Ranchers (YF&R) committee is a 4th generation cattle producer from Southwest Missouri who is enthusiastic and optimistic about the future of agriculture for his generation and those to come.
“I want nothing more than for my children to be the fifth generation on the same property that my great-grandparents started back in the early 1900s,” says Glen Cope of Aurora, Missouri about his young son and daughter. “The traditions of farming and ranching are something that I think Americans should appreciate – certainly I do.”
Glen hopes to tap into the motivated and dedicated leadership of state Farm Bureau YF&R committees across the nation. “I think more and more young farmers are returning back to the farm,” he said. “They see the potential that there is and I think there’s renewed excitement in people who have grown up on the farm.”
Glen was elected to the national YF&R chairmanship this week at the 93rd AFBF annual meeting and will officially take over as chairman in February at the end of the committee’s leadership conference to serve for one year. Glen has also served on the state level as chairman of the Missouri Farm Bureau YF&R and currently serves on the Missouri Beef Industry Council board of directors as well. The YF&R program includes men and women between the ages of 18 and 35. The program’s goals are to help younger Farm Bureau members learn more about agriculture, network with other farmers and become future leaders in agriculture and Farm Bureau.
Move over FarmVille – there’s a new game in town. The beef checkoff has launched a super cool, clever and creative way to educate people about what cows eat. It’s called “Cow Chow” (you have to love that!) and it’s an online game and video series designed to answer common questions about cattle diets.
The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to the feedyard. The first-of-their-kind “Cow Chow” videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged GoPro cameras to share this important animal care story from the cows’ eye view.
Curious consumers can now see exactly what cattle really eat every day as they compete in an interactive quiz game. Upon completion of the game, users can post results and badge to their Facebook page, and challenge their friends to beat their best score. The Cow Chow game and videos emphasize the attention cattle farmers and ranchers pay to their animals, their land and their communities.
“We know people are interested in what cattle eat,” says Roger Butler, a dairy producer from Lake Okeechobee, Fla. “Cow Chow shows how proper cattle diets help farmers and ranchers raise high-quality, great-tasting and nutritious beef they can feel good about feeding their families.”
The “Cow Chow: Exploring What Cattle Eat” game and videos are hosted on the checkoff’s ExploreBeef.org website where consumers can also learn more about beef safety, environmental stewardship, animal care and beef nutrition. The videos are also available on the Explore Beef YouTube channel.
“By using social media outlets such as Facebook and YouTube, we’re hoping to reach a new generation of beef consumers,” says Butler. “Cow Chow takes people to the farm via video, showing them how and where their food is raised, and the commitment cattle farmers and ranchers have to raising safe, healthy beef.”
The staff of the National Cattlemen’s Beef Association (NCBA) in Washington DC is ready to tackle top priority issues in 2012 – and number one on the list is estate tax reform.
According to NCBA Manager of Legislative Affairs Kent Bacus, the estate tax, commonly referred to as the death tax, is one of the leading causes of the breakup of multi-generation family farms and ranches. In December 2010, Congress passed temporary estate tax relief effective through Dec. 31, 2012. For now, estates worth more than $5 million per individual or $10 million per couple are taxed at a 35 percent rate.
NCBA supports the Death Tax Permanency Repeal Act, introduced by Congressman Kevin Brady (R-Texas). Bacus says if a full repeal is not possible, the next best option is to make the 2010 package permanent.
In this week's program Chuck talks with Mike Adams, AgriTalk.
Chuck and Mike often wind up at the same events all over the country so it seemed like a good idea to do a little AgriTalking about the changes they've seen in the ag media landscape.
“It’s obviously been a year of identity,” said outgoing Federation chairman David Dick of Sedalia, Missouri (pictured right). The proposal the Federation developed last year, which was approved by the CBB and NCBA during the convention, outlines how joint checkoff committees will function in the future. “Basically it allows us to start building a new committee structure.”
Regarding international trade, a resolution was passed that codified NCBA support of a Trans-Pacific Partnership (TPP) that removes tariff and non-tariff trade barriers for U.S. beef to participating countries, which include Australia, Brunei Darussalam, Chile, Malaysia, New Zealand, Peru, Singapore and Vietnam. 
“There’s a whole lot of market signals in place for growth in this industry,” Forrest Roberts said in his report to the NCBA membership during the annual business meeting at the Cattle Industry Convention on Saturday morning. “NCBA is riding a wave of momentum.”
From left to right, they are: President J.D. Alexander from Pilger, Nebraska; President-Elect Scott George from Cody, Wyoming; and Vice President Bob McCan of Victoria, Texas.
People were still signing up when I passed through the registration area after noon today. I talked to a few of them and most were from somewhere in Tennessee, like Retha and Johnnie Marlin who drove down from Springfield, which is just about 30 miles due north of Nashville. 
The 
These two guys – still current president Bill Donald of Montana and soon-to-be president J.D. Alexander of Nebraska – are just about as different as night and day. For example, while pony-tailed Bill is most at home riding the range on horseback, J.D. prefers taking to the highway on a Harley. But the two have become fast friends over the past year serving together on behalf of all cattle producers.
As Congress considers a 2012 Farm Bill, the 
According to 
The goal of NCBA is to raise $1 million per election cycle – every two years – and they need to step up donations to meet that goal this year. The live auction raised over $60,000 and the silent auction at the trade show will help as well, but a guy named Jack Daniels is also helping to put some money in the pot during the Cattle Industry Convention. 
Kyle Bauer, general manager of 
AgWired, with our parent company ZimmComm New Media, was proud to sponsor the NCBA Excellence in Communication awards for the second year of their existence. The awards recognize communications professionals from NCBA state affiliate organizations and cattle breed associations, as well as an agricultural journalist. The recipient of the 2011 Excellence in Communications and Public Relations for a state affiliate is Carmen Fenton, director of public affairs for the Texas and Southwestern Cattle Raisers Association (TSCRA) and for a breed affiliate is Angie Stump Denton, director of communications for the American Hereford Association (AHA). 
At about 9:00 this morning, Jesse Womack from San Antonio, Texas was filling out an on-site registration form to attend his very first Cattle Industry Convention. 
Less than an hour after he registered, Jesse joined 
Just prior to the opening general session of the Cattle Industry Convention, the U.S. Labor Department announced that a proposal which would have barred children from many on-farm tasks will be revised to allow broader exemptions for parents who own or run agricultural operations. 
The need for more training of meat-counter employees became evident after Merck Animal Health conducted a series of consumer panels that revealed consumers identify the staff behind the counter as experts. “The consumer that goes to the retail store today still sees the person behind the counter in a white coat as the butcher and they expect them to have vast knowledge of the beef products they’re selling,” said Kyle Pfieffer with Merck Animal Health, who notes that the need for training was quickly confirmed during retailer discussions.
Farm dust regulation ranks high on the list of policy priorities for the 
The new chairman of the 
The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to the feedyard. The first-of-their-kind “Cow Chow” videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged GoPro cameras to share this important animal care story from the cows’ eye view.
In this week's program Chuck talks with Mike Adams, AgriTalk.
