New Leadership for CBB

Jamie Johansen

Cattle feeder Jimmy Maxey from Fresno, CA., was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2015. The vote came during the 2015 Cattle Industry Annual Convention in San Antonio, Texas. Melissa Sandford sat down with him to find out what he hopes to accomplish in his year as chairman. Other new leadership to …

Ag Group, Beef, Beef Board

First Woman NCBA President Honored

Cindy Zimmerman

The first female president of the National Cattlemen’s Beef Association, who was instrumental in getting the beef checkoff passed, was awarded the Swan Family Leadership Award today at the 2015 Cattle Industry Convention in San Antonio. The award, which recognizes worthy individuals who have made a difference during a lifetime of dedication and leadership to the beef industry, was presented …

Beef, NCBA, NCBA Convention

USDA Seeks Input on New Beef Checkoff

Cindy Zimmerman

The USDA Agricultural Marketing Service is seeking input on the development of a new industry-funded promotion, research and information order for beef. The new order would be in addition to the existing beef checkoff program, providing American beef producers with more resources for the marketing of their products and research to help strengthen the country’s beef industry. “Beef industry representatives …

Beef, Beef Checkoff, USDA

WTO Announces Decision on COOL

Cindy Zimmerman

The United States’ Country of Origin labeling (COOL) is still not cool with the World Trade Organization (WTO). In the compliance panel report released today, the WTO found that “the amended COOL measure violates Article 2.1 of the TBT Agreement because it accords to Canadian and Mexican livestock less favourable treatment than that accorded to like US livestock.” In particular, …

Beef, Government, NCBA, Trade

Why Not Add Beets to Your Cow Ration

Jamie Johansen

For the first time, Feed Beets took advantage of the World Dairy Expo and shared with producers the opportunities with adding beets into their cattle rations. Lisa Butzer, marketing manager for Feed Beets, explained the nutritional elements to feeding beets and it’s benefits to beef and dairy operations. “What we are finding through nutritional surveys and testing is that as …

Agribusiness, Audio, Beef, Dairy, Nutrition

NCBA Concerns About Beef Checkoff

Cindy Zimmerman

Agriculture Secretary Tom Vilsack met earlier this week with the Beef Checkoff working group and reportedly told them he’s planning on implementing a new checkoff program for the industry by January, 2016. The action would be taken under the 1996 Commodity Promotion, Research and Information Act, also called the “generic checkoff act,” and would be separate from and in addition …

AFBF, Audio, Beef, Beef Board, NCBA, USDA

Using Data to Create Change

Jamie Johansen

Record markets and expansion in the beef industry and especially in the Hereford breed has provided opportunity for investments. The American Hereford Association jumped at this and put together an educational event for their breeders. The Hereford Genetic Summit took place last week at Missouri State University’s Darr Agricultural Center and breeders flooded in with open ears. “We are really …

Ag Group, American Hereford, Audio, Beef, Education, Events

Hereford Breeders Unite for Genetic Summit

Jamie Johansen

I am headed to Springfield, MO today for the Hereford Genetic Summit being held at the Christopher S. Bond Learning Center located at the Darr Agricultural Center on the Missouri State University campus. As a Hereford breeder, this event is near and dear in my heart. Tune in for audio and photos as I capture all the happenings here on …

Ag Group, American Hereford, Animal Health, Beef, Education