Tomorrow this room will be filled with executives from agricultural equipment companies and associated industries, here in St. Louis for the Association of Equipment Manufacturers AgExecutive Forum. And AgWired is set up to webcast some of the proceedings live starting at 8 am central time with an address by Agriculture Secretary Ed Schafer. AEM Vice President of Ag Services Charlie …
John Deere Kicks Off Drive Green Event
We’re getting ready to “Drive Green” here in Sarasota, FL. Dozens of media representatives are gathered here to ride and drive some new John Deere tractors. The company announced their new line of utility tractors in the 5 and 6 Series. I’ll have pictures and video after we go out there later today. This morning at the registration table I …
Dairy and NFL Helping Kids Get Fit
I’m still in World Dairy Expo mode and thought you might be interested in this program. Grant Kohler is a dairy farmer from Utah where he milks 300 cows with a family operation. He was attending World Dairy Expo to talk about the Childhood Nutrition Fitness Initiative that’s a joint project of the National Dairy Council and the National Football …
Dairy Expo Talk
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” Last week’s World Dairy Expo provided another opportunity to see a lot of my friends in the agricultural marketing world. …
Have a Flat Iron and a Glass of Milk
The Cattlemen’s Beef Board and the Wisconsin Beef Council were exhibiting at World Dairy Expo. Lucinda Williams is a dairy producer and Vice Chair of the Beef Board. She says they were there to remind dairy producers that they’re also beef producers. I got there just in time to sample some of their flat iron steaks they were serving. In …
National Dairy Animal Well-Being Guidelines Announced
At last year’s World Dairy Expo we heard about the announcement of the National Dairy Animal Well-Being Initiative. This morning they released the official principles and guidelines. The facilitator for the Initiative is Charlie Arnot. He described the process that got us to this point and says that now it’s time for the Initiative to move to the next step. …
Marketing and Media at World Dairy Expo
The first two people I got to know at World Dairy Expo were John Rozum (sales) and Lisa Behnke (media). In fact, World Dairy Diary grew out of an idea that John had several years ago now. I spoke to them this morning and the main message is “larger,” meaning more people and more exhibitors. Some of the numbers they …
GEA Farm Technology Brand Launched
I am now comfortably located in cool and brisk Madison, WI at World Dairy Expo. The media room is active and a number of us attended a breakfast time press conference given by WestfaliaSurge, now part of GEA Farm Technologies. The CEO and President of GEA Farm Technologies is Vern Foster. He gave us a comprehensive presentation this morning (media …
Woodward Has Two Rivers
This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.” In this week’s program we’ll learn about the Woodward Communications acquisition of Two Rivers Marketing. I spoke with Greg Ehm, …
Gary Schulz Raisin The Bar
Cindy is getting on my case for being late with my ZimmCast again this week. Well I was holding off because I wanted to get in touch with someone special for my interview. That someone is Gary Schulz, Executive Vice President, California Raisin Administrative Committee and California Raisin Marketing Board. He just started his new job about 3 weeks ago …