The man who is guiding the marketing efforts for Fluidigm is Howard High. He is the man who found AgWired and contacted us about helping introduce the company to the agribusiness community. That’s because he recognizes the community that we’ve developed. He says they want to communicate with people in agribusiness “where they are.” That is what the whole new …
Charleston Orwig is Legendary in the Dairy Business
Charleston Orwig must have more dairy industry related clients than any other communications agency in the country, which makes sense since they are located literally in the heartland of the state synonymous with dairy production – Hartland, Wisconsin. At World Dairy Expo this year they are working with a number of clients – including Alpharma, Arm and Hammer animal nutrition, …
Getting Social with Dairy
“Using Popular Media to Tell Dairy Farming’s Story” was the topic of a Tuesday morning seminar at World Dairy Expo conducted by Jolene Griffin of Dairy Management Inc. (pictured on the left) and Polly Ligon O’Grady of Weber Shandwick (right). Who would have imagined even just a few years ago that things with funny names like Twitter, Facebook, Flickr and …
Getting Renewed With RFA
It may be dairy week for ZimmComm but that doesn’t mean it’s the only segment of the industry we’re working on. I’ll be introducing you to a new client later this week for example that is also new to agribusiness. In the meantime, this week’s program is about an old client. And I don’t mean old as in “they’re old.” …
Syngenta Soybeans Raising the Bar
Syngenta Seeds is launching the new NK-1 Class Soybeans for the 2010 planting season. Dan Dyer, Syngenta Seeds Soybean Product Development Lead, told ag media during the grand opening of the company’s new headquarters that varieties like this prove how Syngenta Seeds is raising the bar. “Over the last couple of years, we’ve noticed in our own data and what …
Syngenta Seed Breeders in Paradise
Why is this man smiling? Probably because he spends about half the year in Hawaii working on new corn seed hybrids for growers to plant back here on the mainland. Ben Hable (pronounced Hobbly) is
Syngenta CEO at New Seeds HQ
Syngenta Seeds Headquarters Opening Photo Album The CEO of Switzerland-based Syngenta helped to do the honors of opening the new headquarters of Syngenta Seeds in Minnetonka, MN on Monday. Mike Mack says the new building represents Syngenta planting the seeds of the future. “We’re really proud of this extraordinary building which embodies the forward-looking, sustainable qualities and spirit of innovation …
Minnesota Governor Congratulates Syngenta Seeds
The beautiful start to the Syngenta Seeds grand opening celebration gave way to cloudy skies and a rain shower just as Governor Tim Pawlenty was to arrive, which meant a quick change in venue to inside the building. But, the weather change did nothing to dampen the spirits of everyone on hand and the governor was warmly welcomed by Syngenta …
Syngenta Seeds President Leads Opening Celebration
Syngenta Seeds president David Morgan welcomed agricultural leaders, invited guests, media and employees to the official opening of the Syngenta Seeds headquarters on a beautiful Monday morning in Minnetonka. Among those in attendence were Syngenta CEO Mike Mack, Minnesota State Senator Terri Bonoff, state Agriculture Deputy Commissioner Jim Boerboom, Chamber of Commerce president David Olsen and Minnetonka mayor Terry Schneider. …
Pioneer Hi-Bred Takes The Long Look
The man who got us started here at the Pioneer Hi-Bred Forage Media Day is Robin Newell. Cindy spoke to him about the “long look.” He says the Pioneer long look has four components that include: “We strive to create the best products;” “We deal honestly and fairly with our constituents;” “We represent our products vigorously;” “We help our customers …